Salesforce.com Announces Dreamforce Europe - Largest Ever European Software-as-a-Service Event
LONDON - April 23, 2008
Musician and philanthropist Peter Gabriel, easyGroup CEO Stelios Haji-Ioannou and Wikipedia Founder
Jimmy Wales will join salesforce.com CEO Marc Benioff at salesforce.com's first European user and
Executives from Accenture, AAA Soliditet AB, AON Corporation, CODA, Cognos, Dell Corporation
Ltd, Deloitte, Google, Misys International Banking Systems and more will participate in keynotes
and sessions on collaboration, community and innovation
Dreamforce Expo will feature the largest gathering of the European SaaS industry under one
roof - dozens of companies will demonstrate on-demand business applications
- Salesforce.com [NYSE: CRM], the
market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service, today
announced that its first-ever Dreamforce Europe user and developer conference will take place at
the Barbican Centre, London, England on May 7 - 8, 2008. Special guests Peter Gabriel, easyGroup
CEO Stelios Haji-Ioannou and Wikipedia founder Jimmy Wales will join salesforce.com CEO Marc
Benioff on stage at the industry's largest European Software-as-a-Service event. Additionally,
executives from Accenture, AAA Soliditet AB, AON Corporation, CODA, Cognos, Dell Corporation Ltd,
Deloitte, Google, Misys International Banking Systems and many others will participate in keynotes
and sessions on collaboration, community, innovation and customer success. The Dreamforce Expo will
feature the largest gathering of the European SaaS industry under one roof - dozens of companies
will demonstrate on-demand business applications for use with Salesforce CRM applications and the
"SaaS and PaaS have reached a tipping point in Europe," said EMEA President, Lindsey
Armstrong. "Salesforce.com is experiencing incredible momentum across Europe and we will maintain
our focus on and dedication to industry leadership, technology innovation and customer success.
Dreamforce is the place where our European customers can come to experience first hand the power,
innovation and business success possible with Software-as-a-Service and Platform-as-a-Service."
"Dreamforce is a great event," says Toby Fox, assistant vice president for IT operations at
KONE. "I attended Dreamforce 2007 in San Francisco, and I found it very useful to be at the center
of the salesforce community to get practical advice and real-world best practices to enhance our
own success. I'm pleased to see the Dreamforce launch in Europe to further extend what is new,
innovative and exciting in the world of on-demand."
Sessions and Breakouts Focused on Customer Success with PaaS and
At Dreamforce Europe, more than 2,000 attendees will gather to share success stories, best
practices and take home practical, proven ideas they can implement immediately. Dreamforce Europe
will feature more than 50 breakout sessions with over 75 speakers, all focused on customer success.
Sessions will include detailed presentations, live demos, innovative business thinkers, and unique
case studies for every role from sales and marketing executives to CIOs, IT management and
developers. Sessions will cover the entire range of salesforce.com's offerings including the
Force.com Platform, salesforce.com's suite of SaaS applications, SFA, Marketing Automation,
Customer Service and Call Center, PRM, Ideas, Content, Mobile, the AppExchange and much more.
Attendees will meet with salesforce.com product teams, hear from expert users at leading companies,
get hands-on training, and learn best practices and strategies for generating on-demand success.
Dreamforce Expo: Europe's On-Demand Marketplace
The Dreamforce Expo is the destination for delegates to see the best and brightest solutions
the Software-as-a-Service industry has to offer. Some of the sponsoring partners who will be
demonstrating their solutions in the Dreamforce Expo include industry leaders such as ABSI,
Accenture, Acumen Solutions, Astadia, BigMachines, Bluewolf, Callidus, Capgemini, CastIron,
Clicktools, CODA, Cognos, Deloitte, Dialectyx, Dow Jones, Eloqua, Enecto, Envox, ExactTarget,
Fairsail, Firepond, Fujitsu, H&W Consult, Informatica, InstantService, iPayments, Magic
Software Enterprises Ltd., Magnetic North, NEXELL, On Demand Business Group, OneSource, OpenAir,
OpSource, PARX, PerspecSys, Pervasive, Postcode Anywhere, RadianScore, Research in Motion,
saaspoint, Sesame Software, Siemens, Sofia Works, Sterling Commerce, Vivens4CRM, Webcom, Xactly
Corporation and more.
Salesforce.com Foundation Volunteer Event
More than 100 non-profits that are using salesforce.com will be in attendance at Dreamforce
Europe to participate in sessions and workshops dedicated to nonprofit users. Additionally,
Dreamforce Europe attendees will be able to participate in a philanthropic event the day before the
conference. In collaboration with Young Enterprise London, a UK charity, Salesforce.com Foundation
will be running a day of workshops for teenagers from schools across London to "create
entrepreneurs today, for business tomorrow". The workshops will explore concepts of success,
independence and employment, understanding the costs of living and exploring types of careers to
match lifestyle expectations, as well as learning the importance of education and goal-setting to
prepare for their future. For more information please visit http://www.yelondon and
Marc Benioff, chairman and CEO of salesforce.com, will deliver keynote addresses and
presentations throughout the conference. Webcasts of Mr. Benioff's keynotes will be available on
salesforce.com's website at http://www.salesforce.com/investor.
Registration is now open at http://www.DreamforceEurope.com.
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.