The Center for Employment Opportunities Helps Program Participants Return to the Workforce through Salesforce.com's 1% Product Donation Program
SAN FRANCISCO - April 28, 2008
Salesforce.com's 1/1/1 integrated corporate philanthropy model gives enterprise-class technology
back to innovative nonprofits
- The Salesforce.com
Foundation, the global leader in integrating philanthropy and business, today announced that The
Center for Employment Opportunities, a nonprofit organization dedicated to helping the formerly
incarcerated and others with criminal records return to the workforce, is using donated and
discounted licenses of Salesforce to improve operations and increase its overall success as part of
salesforce.com's 1% Product Donation Program www.sharethemodel.org. Using Force.com and the
AppExchange, The Center was able to quickly and easily customize its Salesforce deployment and add
functionality to meet its specific organizational needs.
"Salesforce has empowered our organization to better collaborate on furthering the
achievements of our participants in the labor force, which is how we measure our own success," said
Brad Dudding, chief operating officer at The Center for Employment Opportunities. "We've
gained so many benefits from organizing and streamlining customer data and haven't had to waste
time installing and maintaining software. Salesforce has proven to deliver a tremendous
After deploying Salesforce, The Center used Force.com to integrate with a legacy database,
and to build and add custom tabs to track and manage participant, placement and post-placement
information. The nonprofit then turned to salesforce.com's AppExchange for additional
functionality, downloading Jasper4Salesforce, a reporting tool from JasperSoft; MapQuest for
AppExchange; and crystalreports.com from Business Objects, among others.
"We were looking for a more effective way to track customer data on work readiness and on job
placement and retention, but more than a database, we needed a better way to access and use our
information in real time," added Dudding. "Salesforce is now used to support our daily operations,
but it also allows us to gather, report and analyze data more effectively so we can understand and
increase our impact over time."
About The Center for Employment Opportunities
The Center for Employment Opportunities (CEO) is committed to building an open and level
playing field for people with criminal records who are looking for work. The organization
intervenes at the most critical phase - immediately after release - providing rigorous
pre-employment training, short-term transitional job experience, and long-term job development
services leading to support through the first year of permanent employment.
Most men and women returning home from prison are seeking to turn their lives around. They
need jobs. CEO's Vocational Services and Transitional Jobs programs run concurrently to help
employable people with criminal records manage their re-entry into the workforce and society.
About the Salesforce.com Product Donation Program
The salesforce.com 1% Product Donation Program provides qualified nonprofits around the world
with unprecedented access to state of the art, enterprise-class technology to fuel innovation in
their organizations and allow them to spend more time focused on their missions. Today, over 3,500
nonprofits are using Salesforce to manage a wide range of organizational needs including managing
constituent relationships, fundraising campaigns, volunteers, program delivery, and much more.
Salesforce.com donates 10 licenses to qualified nonprofits. Additional licenses are offered at an
80 percent discount. For more information on this program, please visit
Developers interested in creating applications for nonprofits can get started for free by
joining the Salesforce Developer Network http://www.salesforce.com/developer/, which provides
instant access to software development tools and information on how to develop on the Salesforce
About the Salesforce.com Foundation
The Salesforce.com Foundation is the leader in pioneering, evangelizing and implementing the
1/1/1 Model and using it as a means to improve the lives of people around the world. The 1/1/1
Model harnesses the power of people and technology through 1% Time, 1% Equity, 1% Product, and
being "one" with the earth, to build deep relationships with communities around the world and
increase the effectiveness of nonprofit organizations in achieving their goals. The Foundation
concentrates on the use of technology, specifically as it relates to organizations with youth
development programs. It has supported technology projects around the world that help kids in
bereft urban and rural areas access technology to create better futures for themselves. The 1/1/1
Model has had a profound effect on salesforce.com and its communities: Since July of 2000,
salesforce.com employees have given over 70,000 hours of their time and expertise back to the
community. More than 3,500 nonprofits in 56 countries around the world are using donated licenses
to run their businesses more efficiently; and numerous organizations are benefiting from technology
related grants from the Foundation. For more information on the 1/1/1 Model, please visit
www.sharethemodel.org. For more information on the Salesforce.com Foundation, please visit
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
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