Häagen-Dazs Shoppe Company Finds the "Perfect Scoop" with Salesforce

Easy customization with Force.com platform helps company develop a solution tailored to grow franchise business

SAN FRANCISCO - September 4, 2008 - Salesforce.com [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), today announced that The Häagen-Dazs Shoppe Company (Häagen-Dazs) is successfully growing its franchise business with the help of Salesforce CRM and the Force.com platform.  By providing a centralized source for all real estate, franchisor, staff and prospect information, Häagen-Dazs can quickly identify opportunities and open franchises, as well as track staff training and ensure ongoing standards of store quality.

Häagen-Dazs is one of the 47,700 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of July 31, 2008. Revenue and subscribers will be recognized as the service is delivered.

"We have been in an aggressive growth mode in the last couple years and needed a way to more effectively market our franchises to entrepreneurs," said Julie Michelutti, marketing manager at The Häagen-Dazs Shoppe Company.  "Salesforce provides us with an ideal way to keep all of our information in a single location and still make it easily available to our field staff.  Now everyone in our organization has everything they need to quickly match location opportunities with potential franchisors.  As a result, we've significantly shortened the time it takes to open stores."

After being purchased by Dreyer's in 2004, the Häagen-Dazs marketing team was given a new task to market not only to consumers, but to entrepreneurs interested in opening a franchise. Previously, franchise leads were maintained in an excel document that gave no insight into the lead process, including being able to calculate ROI. By implementing both Salesforce CRM, Häagen-Dazs was able to control and optimize their lead process and improve their results.

After deploying Salesforce, Häagen-Dazs used the Force.com platform to easily tailor the solution for its unique business needs and create a completely custom application - FranchiseForce.  The FranchiseForce application allows Häagen-Dazs to manage all of their franchise activities - including tracking store openings, remodel dates and inspection results, as well as client training status.  Häagen-Dazs also downloaded applications from AppExchange to further enhance its Salesforce CRM with additional functionality.

"Salesforce has helped us gain better visibility into our sales process, from developing leads to celebrating new store openings," added Michelutti.  "With this level of insight, we are able to focus our efforts on the activities that generate the best results to achieve our growth objectives.  Salesforce.com has been instrumental to that success."

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