Plantronics Deploys Salesforce CRM for Better Communication and Collaboration

Company leverages the Salesforce CRM suite of applications to enhance global customer care

SAN FRANCISCO - December 18, 2008 - [NYSE: CRM], the enterprise cloud computing company, today announced that Plantronics, Inc. (NYSE: PLT) is rolling out Salesforce CRM to its distribution partners around the globe to foster greater communication and collaboration for increased partner success. In addition, Plantronics has deployed Salesforce CRM to track and manage its customer data and improve service from its call centers in the U.S., Mexico, Netherlands, India and China. 

Plantronics is one of the 51,800 companies of all sizes, industries and geographies that comprised the customer base as of October 31, 2008. Revenue and subscribers will be recognized as the service is delivered.

"Our contact management system needed an upgrade.  We were looking for a way not only to better manage our contacts, but also to improve our relationship with partners and our sales, service and marketing operations," said Ed Romson, director, Global Customer Care at Plantronics.  "Salesforce CRM and the AppExchange provided us with tools we needed to develop a solution tailored for our exact needs."

With the assistance of professional services, it took Plantronics just a few months to design, deploy and customize its global Salesforce CRM solution.  In addition to Salesforce CRM, Plantronics tapped applications from the AppExchange, including Appirio and Postcode Anywhere.  Now the company has a single, central location for all customer data, and teams in sales, marketing and service have immediate access to up-to-date, correct information no matter where they are located.

Among the many benefits, Plantronics is particularly enjoying the ability that Salesforce CRM provides to capture feedback and information on products from its customers.  Analyzing call volumes by product as well as details about service requests is helping the company make faster, more informed decisions about product development.

"Salesforce CRM puts a wealth of information at our fingertips," added Romson.  "And because we're using Salesforce across our business, we're seeing operational improvements in all departments as well as gaining a way to improve our customer and partner relations."

About Plantronics
In 1969, a Plantronics headset carried the historic first words from the moon: "That's one small step for man, one giant leap for mankind." Since then, Plantronics has become the headset of choice for mission-critical applications such as air traffic control, 911 dispatch and the New York Stock Exchange. Today, this history of innovation is the basis for every audio product we build for the office, contact center, personal mobile, entertainment and residential markets. The Plantronics family of brands includes Plantronics, Altec Lansing and Clarity. For more information, go to or call (800) 544-4660.

Altec Lansing, Clarity, Plantronics, and Sound Innovation are trademarks or registered trademarks of Plantronics, Inc.  All other trademarks are the property of the respective owners.

About Salesforce

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

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