Salesforce CRM Ranked a Leader by Independent Research Firm
Salesforce.com noted for proving the value of SaaS for organizations of all sizes
Report states that SaaS for CRM is now the default choice
SAN FRANCISCO – July 20, 2010 - Salesforce.com [NYSE: CRM], the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced it has been cited as a Leader in The Forrester Wave™: CRM Suites for Mid-Sized Organizations, Q2 2010 (June 16, 2010) and The Forrester Wave™: CRM Suites for Large Organizations, Q2 2010 (June 16, 2010).
According to the Reports:
• “Salesforce.com has grown quickly by making CRM solutions available through the SaaS deployment model. The company’s strategy for growth in the CRM solutions sector builds on helping companies that want to roll out business solutions quickly, while minimizing their overall IT risks and implementation costs.”
• The reports also state that “nearly half of [Forrester surveyed] apps professionals are actively engaged with SaaS assessments or deployment. And almost one-third of these are using SaaS applications for CRM. Forrester observes that CRM technology buyers now look first at SaaS solutions to see if this approach can meet their needs before seriously considering an on-premises solution. And buyers with a large installed base of on-premises CRM solutions are re-evaluating where they should, and can, switch to a SaaS version.”
Comments on the News:
• “Mid-sized and large organizations have been a driving force in shifting the tide to cloud computing for CRM,” said Alex Dayon, EVP of CRM, salesforce.com. “Our 77,300 customers have turned to cloud-based CRM for its low-cost and highly customizable applications that are secure, reliable, and scalable. In a recent customer survey, 94% of respondents indicated their likelihood in continuing to use Salesforce, a rate of customer satisfaction that is unheard of with on-premise software.”
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