Chairman and CEO Marc Benioff to Deliver Keynote at Cloudforce New York 2011

Over 4,000 attendees expected to attend Cloudforce New York - the largest cloud computing event outside of Dreamforce

Free industry event will detail the shift to Cloud 2 - mobile, social and open cloud computing – with more than 30 sessions and 45 industry partners

SAN FRANCISCO – Feb. 28, 2011 – [NYSE: CRM], the enterprise cloud computing company, today announced chairman and CEO Marc Benioff will deliver the keynote address at’s Cloudforce New York event, held at the Javits Convention Center on March 3. Benioff’s keynote will begin at 10:00 a.m. ET and can also be viewed online at Salesforce Live at With more than 4,000 attendees expected, Cloudforce New York is set to be the largest cloud computing event next to’s annual Dreamforce conference.

The first generation of cloud computing was about leveraging technologies that were low cost, fast and easy to use. recognizes a massive shift is under way in the industry to Cloud 2, the next generation of cloud computing that is social, mobile and open. Benioff’s keynote will focus on the shift to Cloud 2, and he will be joined on stage by Bob Beauchamp, CEO, BMC Software Inc., and Jane Moran, global CIO, ThomsonReuters.

Accelerating Cloud 2 Education and Adoption
Attendees will be able to take part in more than 30 sessions to learn how they can take advantage of the shift to Cloud 2 to help run their businesses. Including sessions on Chatter, the private social network for business, the Sales Cloud and Service Cloud, the platform and more, attendees will be able to cover the full Cloud 2 ecosystem of apps, platform and collaboration. There will also be a Zone with 16 developer labs and 4 code consultation stations for hands on experiences for attendees.

To see the schedule and details of all the available session, please visit

Showcasing the Cloud 2 Ecosystem
Over 45 cloud leaders will be at Cloudforce New York to showcase the latest innovations in cloud computing, including 7 Degrees, Inc., Accenture, Appiro, Inc., Astadia, Avepoint, Inc., BigMachines, Inc., Birst, Bluewolf, Cameleon Software, CipherCloud, Clicktools Ltd., Cloud9 Analytics, Corematrix Systems, DocuSign, EchoSign, Inc., EDL Consulting, LLC, Eloqua Corporation, Emailvision, Ehterios LLC, Experian QAS,, Get Satisfaction, Inc., Glance Networks, GLOBALONE GROUP, LLC., iContact Corporation, Informatica Corporation, Innoveer Solutions, InsideView, JPW Consulting, LLC, Marketo, Model Metrics, Okta, Ping Identity Corporation, Radian6 Technologies Inc., Seesmic, Silverline, Silverpop Systems, Inc., SnapLogic, Workday, Inc. and Xactly Corporation.

Integrated Philanthropy
Philanthropy is integrated throughout, via the 1/1/1 model and is now being included with events. Cloudforce New York attendees, as well as anyone in the community, are invited to join in a set of volunteering activities with Playworks as part of the company’s priority to promote a culture of giving back. Playworks, a Foundation customer and grant beneficiary, is dedicated to support learning by providing safe, healthy and inclusive play and physical activity to schools at recess and throughout the entire school day.

Additional resources:
• Join’s Peter Coffee and special guests starting at 9:30 a.m. ET on Salesforce Live at to view a live webcast of the event
• A live audio cast of Benioff's keynote will be available starting at 10:00 a.m. ET at
• A live audio cast of Benioff’s media Q&A will be available immediately following the keynote at 12:00 noon ET at
• Follow @salesforce on Twitter
• Registration for Cloudforce New York is now open at

About Salesforce

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