Easter Seals Bay Area Teams With Salesforce to Drive Digital Transformation in Health Services

Salesforce Health Cloud to help Easter Seals Bay Area pioneer new services for people with autism, developmental disabilities and their families


SAN FRANCISCO—July 14, 2016—Salesforce (NYSE:CRM), the Customer Success Platform and world's #1 CRM company, today announced that Easter Seals Bay Area has chosen Salesforce Health Cloud to transform the way its practitioners provide services for individuals with autism, developmental disabilities, physical disabilities and other special needs.

In an increasingly connected world, Easter Seals Bay Area sought a more streamlined solution that would effectively manage the complex relationships between long-term clients and its network of more than 3,600 practitioners, many of whom use mobile, social and cloud technologies in their day-to-day lives. With Health Cloud, Easter Seals Bay Area will have a single console for managing these relationships and critical business workflows, allowing practitioners to deliver care more efficiently and improve the quality of long-term client experiences.

“Easter Seals Bay Area is a cutting-edge innovator and resource for our national network, demonstrating exciting new ways to use technology to improve service delivery and results,” said Randy Rutta, president and CEO, Easter Seals. “Our collaboration with Salesforce is fueling our ability to expand access to needed services for people with disabilities, their families and others, and is a model for how we team with business to achieve mission, impact and operational goals.”

Easter Seals Bay Area will deploy Health Cloud to improve behavioral health services. Working with Salesforce and a number of technology companies, it will expand services to individuals with autism and other disabilities, and their families.

“New and innovative technologies present a massive opportunity for the health services industry to digitally transform and create a model of true collaboration between clients and practitioners,” said Robert Van Tuyl, chief innovation officer, Easter Seals Bay Area. “This is especially important for long-term disability services, where the number of individuals responsible for each client is extensive, often including a multi-disciplinary team of specialists. Using Salesforce, our vision is to create a ‘Connected Easter Seals’ that enables care teams to share and collaborate with clients in new ways.”

With digital transformation a priority for Easter Seals Bay Area, the organization will also use Salesforce Community Cloud to support its large network of practitioners; Marketing Cloud for communication with its donor community; and App Cloud for building custom mobile applications, such as a charge entry app that practitioners can use when conducting in-home visits. In addition, Easter Seals Bay Area will be able to integrate Health Cloud with clinical electronic health record (EHR) systems, such as athenahealth, to provide the context necessary for high quality care.

“Healthcare providers who want to thrive in this new era of connected people and industry transformation need to move from patient records to patient relationships,” said Joshua Newman, M.D., Chief Medical Officer, GM, Salesforce Healthcare and Life Sciences. “Using Health Cloud, a platform designed for personalized engagement and collaboration with patients, Easter Seals Bay Area will be able to understand and connect its patients and practitioners, and provide more effective, modern care.”

Salesforce Health Cloud is now generally available. To learn more, visit: http://www.salesforce.com/healthcloud

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About Easter Seals Bay Area
For nearly 90 years, Easter Seals Bay Area has been providing help, hope and answers to individuals and families impacted by disabilities so they can live, learn, work and play to their full potential. To learn more about Easter Seals Bay area visit: www.easterseals.com/bayarea.

About Salesforce

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.