Analyst Research
Welcome to the salesforce.com research center. Whether you're a prospective customer in search of an independent review or an existing customer looking to make the most of your subscription, you'll find valuable information in the research reports, white papers, and web seminars below
Top 6 CRM Sales Processes to Improve in a Cost-Constrained Economy
To make your quotas and hit your targets in a down economy, you’ve got to give sales productivity a major boost. This requires streamlining inefficient sales processes that are often neglected in boom times. Read this report for quick, practical ways to dramatically improve 6 key CRM processes.
Magic Quadrant for Sales Force Automation, 2009
This year’s Gartner Magic Quadrant Report positions salesforce.com in the Leaders Quadrant for Sales Force Automation.
Fulcrum Biometrics Thrives on Packaged Integrations for Salesforce.com and QuickBooks
Need to integrate an on-premises app with your cloud-based services? Want to reduce development time and costs in the process? Then learn how one company used a packaged solution to easily integrate salesforce.com with QuickBooks. This Gartner case study looks at Fulcrum Biometrics’ integration approach and results, including critical success factors and lessons learned.
How to Cut Your Software Maintenance Costs
Today, software vendors are coming under increasing pressure from customers to cut maintenance bills—something that would have been unthinkable even a few years ago. Read this free report, compliments of salesforce.com, to learn how sourcing management professionals are adopting a vendor-specific negotiation strategy to achieve significant savings.
Gartner Report: Deploying SFA Even in a Down Economy
Read Gartner’s insights on smart, cost-effective strategies for deploying SFA even in a down economy.
IDC Report: Maximize the Value of Your CRM Investment Through Training
According to IDC, training is key to making the most of your CRM investments. Read an exclusive report to see how training can help your organization maximize ROI, boost productivity, and increase adoption.
Gartner Explains How to Drive Profit and Reduce Costs in Your Contact Center
Gartner’s new recommendations will help support your business case for investing in new technologies that will drive down the cost of serving customers, generate new revenue, and help your business remain competitive.
Gartner Positions Salesforce.com in the Leaders Quadrants for CRM Customer Service
Gartner recognizes salesforce.com as a leader in its 2009 Magic Quadrant for CRM customer service. See how the Service Cloud lets you exceed rising expectations and build greater loyalty than ever, grow revenue while lowering costs, and harness the expertise of your community.
Customer Service Innovation Framework And Self-Assessment
Want to compare your support organization’s processes against industry best practices and pinpoint which initiatives are mission critical? Read this free customer service framework and self-assessment, brought to you compliments of salesforce.com, to learn how your company’s processes stack up against 150 customer service best practices.
Talking to Your CFO About Cloud Computing
Now’s the time to show your CFO how cloud computing can quickly benefit the business—and the bottom line. Read this Forrester report to learn how the pay-as-you-go cloud computing model lets you eliminate risk and get up and running in days.
ROI Analysis: Salesforce CRM Customer Service & Support
Find out how to dramatically cut your personnel costs and reduce case turnaround time with Salesforce CRM Customer Service & Support. Read how one company saved millions and streamlined service delivery in this commissioned study by Forrester Consulting that explores the total economic impact of deploying salesforce.com’s Service Cloud solution.
Gartner Survey: Software as a Service in the Enterprise
Read the new Gartner report on software as a service (SaaS) in the enterprise. See for yourself why 90% of organizations surveyed plan to maintain or increase their use of SaaS, citing cost-effectiveness, ease of use, and speed of deployment as their top reasons.
Salesforce Answers the Call for TELUS
In this Nucleus case study, find out how Canadian communications leader TELUS achieved a remarkable 280% ROI with Salesforce in just 4 months—increasing profits and reducing marketing costs in the process.
The Desktop Comes of Age: It's Now 2.0
The expectations of consumers and the workforce are changing. They’re not what they were even five years ago, and business needs to catch up. Find out what new technologies and tools must be harnessed to build relationships with 21st century consumers, and drive the morale and productivity of today’s employees.
Consulting in the Cloud: The Emerging SaaS Consulting, Product Development, and Outsourcing Ecosystem
As SaaS gains popularity within large enterprises, IT consulting and systems integration firms must rise to the occasion, in order to retain and expand their role as trusted advisors. Read this AMR Research report to learn how SaaS gives rise to new service opportunities in product development, support, and hosting.
The New Desktop: Top-Drawer Vendors — 2008
A select group of vendors are paving the way with desktop and productivity technologies. Read this insightful white paper by industry expert Paul Greenberg to which explores the strengths and weaknesses of each vendor.
Phil Wainewright: Innovation Management in the Web Era
Learn how to inspire, capture, and harness the power of ideas to increase business success—with the same intuitive Web 2.0 techniques people use everyday to book travel, download music, and share interests.
Frost & Sullivan: Service & Support at the Speed of the Customer
Read this illuminating white paper to learn how Salesforce Service & Support solutions transform customer support.
Marketing Finds It's A-Game
Find out how you can use on-demand marketing solutions to optimize every stage of the marketing lifecycle. Check out this Beagle Research white paper and learn how to tackle your toughest marketing challenges using on-demand solutions from the AppExchange. Please register below to download this white paper:
The Right CRM Metrics for Your Company
Register now to read, “The Right CRM Metrics For Your Organization,” a Forrester Research report that outlines the four steps to defining a value-based CRM plan and reveals how an easy–to-use CRM solution can help you achieve success.
Download your Complimentary 2008 CSO Insights Report Here
Discover the deal-winning power of Sales Intelligence—and see how the leading on-demand CRM solution puts it to work.
Sales and Marketing Performance Trends for Small & Medium Business
Download your Complimentary CSO Insights Report Here
Discover the hottest trends in Small Business Sales and Marketing—and see how the leading on-demand CRM solution can put these trends to work for you.
Top 6 Trends Driving CRM Success
Watch a live Webinar featuring Forrester Research to get a leg up on the competition in 2007.
Five Steps to Improving the Customer Self-Service Experience
Wendy Close, Salesforce.com's CRM Success Expert, presents five key steps for creating great customer self-service experiences. Joining Wendy are Sheryl Kingstone, Director of Customer-Centric Strategies for Yankee Group, and salesforce.com customer Steve Petrofsky, VP of Support Services at m-Qube.
Force.com Cloud Platform Drives Huge Time to Market and Cost Savings
The results are in—IDC interviewed 10 companies that developed custom apps on Force.com and ran them for at least 12 months. Find out how Force.com helped these companies achieve an average 3-month payback and 721% ROI over three years.
Gartner Magic Quadrant Report positions Salesforce’s Force.com platform
Gartner Magic Quadrant Report positions Salesforce’s Force.com platform in the Visionaries Quadrant of the Enterprise Application Servers.
Why SaaS and Cloud Computing Solutions are the Perfect Remedy for Today's Scary Economic Times
Businesses of all sizes are looking for the best strategies to survive today's turbulent economy. But what about increasing competitive, environmental, and organizational pressures? This white paper looks at two trends—"cloud computing" and software-as-a-service (SaaS) solutions—helping businesses respond to these challenges, lower their costs, keep their customers happy, and achieve their corporate objectives.
Technology Audit: Force.com, Unlimited Edition
This research note by Butler Group examines the Force.com. In the Group’s opinion, the Force.com development platform helps close the loop between non-technical business users and IT departments, boosting the benefits of Salesforce. The platform also helps move customers beyond CRM and fosters an environment for innovation and ecosystem growth.
Overcoming the Hassles of Traditional CRM Applications by Leveraging Software-as-a-Service
This content-rich whitepaper for IT and business unit decision-makers discusses eight ways on-demand solutions generate a faster ROI at a lower TCO than legacy applications.
Register below to download the report now and learn how to overcome the hassles of traditional CRM applications by leveraging software-as-a-service.
Customer Relationship Management Software: True Cost of Ownership
In-house installations of applications such as CRM are inherently wasteful. The three-year total cost of ownership for the Web services CRM software model Salesforce.com offers, is roughly half that of the on-premise-based model. In fact, the three-year total for Salesforce.com is approximately the same as the first year expense for Microsoft CRM. Learn the facts about the total cost of ownership for CRM solutions including a comparison of Salesforce.com versus Microsoft CRM.
On-Demand: The New Face of Contact Centers
In the new Datamonitor report, "On-Demand: The New Face of Contact Centers," you’ll learn what, how, and why an on-demand solution like salesforce.com's service and support application can significantly strengthen your customer service organization and bring benefits.
Salesforce.com's Sandbox: A New Reason to Go On-Demand
Sandbox should cause companies not already using Salesforce.com — or other on-demand applications for that matter — to consider on-demand. Development and testing has long been a matter of the lesser of two evils: build a costly parallel environment or risk disruptions to the live environment by testing in it. Sandbox offers a third way that is relatively low cost, shortens product cycle times, makes developers more productive, and lets them spend more time thinking about solutions than disruptions.
Salesforce.com's AppExchange: Win, Win, Win
See how salesforce.com is broadening its users' experience by providing an on-demand applications marketplace while giving partners a powerful delivery model for their own on-demand applications. Download your free copy of the Nucleus white paper — Salesforce.com's AppExchange: Win, Win, Win.
AMR Research On Marc Benioff and the Future of Software
If you want to see where the software market is headed in terms of technology and community, take a look at this analyst research report by AMR Research, compliments of salesforce.com.
Case Study: How BakBone Used AppExchange to Build Three New Apps to Take Its CRM Investment to the Next Level
Find out how BakBone Software, Inc. used AppExchange from Salesforce.com to build three new applications within its existing Salesforce environment. See why this innovation in application development and deployment earned Salesforce.com a 2006 CRM WizKids award.
