How CRM Can Help You

Businesses that rely on CRM can’t imagine ever operating without it. Virtually every department can reap some benefit:

  • More responsive and targeted customer services
  • Greater cross-sell and up-sell opportunities
  • Shorter, more effective sales cycles
  • More efficient call center operations
  • Better-informed marketing decisions
Want CRM to transform your business? Find out how.

CRM in Action

The best way to understand the many benefits CRM offers is to see it working at organizations just like yours:

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Time Warner Cable Business

Increased productivity by 20% and trimmed activity timeframes with its CRM implementation.

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E*TRADE FINANCIAL

Improved lead management and streamlined sales operations with a CRM solution synched to its Web-based business model.

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Egencia Corporate Travel

Quickly customized thousands of marketing offers and increased employee productivity by eliminating manual processes with CRM.

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Ingenio

Boosted call volume, shortened response times, and reduced follow-up emails in its call center with CRM.

CRM Improves Service and Lowers Costs

Call center software doesn’t always integrate all customer touch points. With SaaS CRM, everyone gets a 360-degree view of customer information, so they know exactly what kind of service to give which customers. This approach makes your customers happier and more likely to return for more products and services.

CRM Focuses on Sales and Marketing

Managing customer contacts, organizing tasks, checking customer orders, or sending marketing campaign emails can all be done in one place—anytime, anywhere—with an effective CRM system. With CRM, you can keep sales and marketing focused on filing the sales pipeline and generating more revenue rather than manually tracking sales leads.