Marketing Automation in a Class by Itself

Only salesforce.com offers a marketing CRM solution that meets the needs of organizations from small businesses to large global enterprises. Our marketing software as a service provides your team with a complete customer view, shared with sales and customer support in real time. It’s marketing automation that gives you unmatched insight into which campaigns are performing and why, and the kinds of leads you’re pulling in.

Marketing CRM for Better Customer Relationships

Only salesforce.com offers a marketing CRM solution that meets the needs of organizations from small businesses to large global enterprises. Our marketing software as a service provides your team with a complete customer view, shared with sales and customer support in real time. It’s marketing automation that gives you unmatched insight into which campaigns are performing and why, and the kinds of leads you’re pulling in.

Today’s marketing CRM-driven strategies, marketing plans, and programs include an increasingly diverse mix of online and offline campaigns. True marketing automation requires tracking all these activities—and the sales they generate—using a single system that is integrated with all your communication touch points. This is precisely what you get with marketing software as a service from salesforce.com, in contrast with outdated marketing software. You can track, manage, analyze, and fine-tune your email campaigns, telemarketing, search engine marketing, and more right inside the Salesforce CRM marketing software as a service solution.

• Campaign Management. With marketing software as a service from salesforce.com, you gain a central place to effectively plan your spend, manage all your marketing campaigns, and analyze performance and results.
• Email Marketing. You get all the marketing CRM tools you need for planning, executing, and tracking high-impact email marketing campaigns targeted at prospects and customers.
• Auto-Response Email. Salesforce.com marketing software as a service comes with auto-response email capabilities, ensuring that personalized replies to customer inquiries go out immediately and automatically.
• Search Marketing. Salesforce CRM for Google AdWords is marketing software as a service that lets you create, manage, and measure search engine marketing campaigns directly from within Salesforce.

You can achieve unprecedented marketing automation with salesforce.com marketing software as a service: its powerful marketing CRM features empower you to plan and execute more effective campaigns to consistently generate high-quality leads.

• Market Segmentation. Use salesforce.com marketing software as a service to create targeted campaigns by segmenting your audience based on attributes such as demographics or product interest. Then send specific messages and offers for each group. Wizards built into our marketing software as a service will easily add contacts and leads to lists, right from within campaigns.
• Campaign Analysis. Unlike incomplete, piecemeal marketing automation tools, salesforce.com marketing software as a service lets you track, analyze, and optimize multiple campaigns such as trade shows, direct mail, advertising, and promotions. You can thus achieve the key marketing CRM objective of focusing all your efforts on the most effective campaigns.
• Revenue Tracking. Marketing software as a service from salesforce.com lets you identify marketing activities that generate the most sales revenue, by directly tying every sales dollar back to its campaign source. Campaign managers can evaluate detailed analytics to track revenue and measure campaign success.
• Express Follow-Ups. Another example of true marketing automation: our marketing software as a service allows you to easily determine which prospects require follow-up contact after a campaign, and define the appropriate actions.
• List Management. Use the capabilities inside salesforce.com’s marketing software as a service to easily export campaign lists in multiple data formats, for seamless hand-off to direct mail houses and partner agencies. You can also use our marketing automation solution to create targeted, effective marketing campaigns with list management tools for segmenting, exporting, and analyzing lead lists.
• Multichannel Programs. Shift your marketing CRM into high gear: Nurture prospects and generate demand for your sales organization with multichannel marketing programs managed in salesforce.com’s marketing software as a service. Execute search marketing, email marketing, and direct mail campaigns. Create pages on your Web site to capture new prospects in our marketing software as a service. And automatically track campaign metrics such as clicks, responses, leads, deals, and revenue.
• Measure Your Revenue Impact. Here’s another quantum leap in marketing automation from salesforce.com marketing software as a service: Generate, manage, and report on leads and sales within a closed-loop system that integrates sales and marketing. CRM initiatives get a big boost from real-time analytics that evaluate campaign results to justify spend. And business users can quickly gain the insight they need by using our marketing software as a service to quickly create their own reports and dashboards. Our marketing automation solution provides both packaged and customizable reports, charts, and graphs to deliver a real-time 360-degree view of the business.
• Win-Loss Analysis. Marketing software as a service from salesforce.com gives you predictive analytics tools to stay on top of past and emerging competitive trends and identify the key issues that are costing you deals. You can then use this information to help you prioritize product enhancements and target your marketing CRM strategies to overcome objections.
• Demographics. With marketing software as a service from salesforce.com, you can gain in-depth insight into this vital component of any marketing CRM initiative. Marketing automation features identify customers and prospects by key demographics and spot changes in customer and prospect behavior. Salesforce.com’s marketing software as a service also reveals purchase trends by industry, size, geography, and more.