"We've customized several applications on the AppExchange to better interact with our dealer and partner community and to run our business more efficiently."


— Yamaha Corporation of America

Yamaha Corporation of America Customizes Applications from the AppExchange for Improved Dealer and Partner Interactions

Yamaha Corporation of America is a leading manufacturer of musical instruments and professional audio products, working with thousands of dealers across the country to distribute its products.

 

Managers at Yamaha have added applications from the AppExchange to streamline communications with dealers and partners. When managers wanted to find better ways to reward customers and communicate with dealers about piano shipping and tuning, they turned to the cloud-computing marketplace.

 

With just a few clicks, Salesforce CRM users can install and try out new applications. The cloud-computing delivery model means the applications can be rolled out across the organization with just a few clicks. Yamaha has customized AppExchange applications for even greater functionality and support for its business needs. With the help of these apps, Yamaha has improved partner interactions and business efficiency.

Applications Used

  • Vertical Response
    for AppExchange     by Vertical Response
  • PRM Portal by salesforce.com
  • Clicktools by Clicktools

Processes Supported

Email and Survey Integration

Yamaha needed a better way to manage emails to customers and partners. The company was using an internal email system and sometimes outsourcing to its public relations agency. Yamaha also holds several events for which it needs to customize invitations based on customers’ loyalty and purchasing histories. For example, if a customer achieves a certain threshold of business, Yamaha rewards it with more tickets to a particular event.

 

The company turned to VerticalResponse and Clicktools from the AppExchange for help. VerticalResponse for AppExchange provides self-service email and direct mail solutions. Using VerticalResponse, users can create custom mailing lists of any size, design professional sales and marketing campaigns, and track post-launch statistics. With VerticalResponse, Yamaha can track the frequency of mailings to certain groups and ensure the relevancy of these communications.

 

Yamaha also installed the Clicktools application to help manage the RSVP process. Clicktools helps companies create and update information residing in Salesforce CRM using custom forms, surveys, and landing pages. By integrating Clicktools with VerticalResponse, the company can utilize survey functionality to share different information – such as specific ticket amounts – to certain customers.

About VerticalResponse | More Email Marketing Apps

About Clicktools | More Survey Apps

 

Partner Relationship Management

When Yamaha needed help tracking the shipment and tuning of its pianos as they moved between entertainers and stores, it turned once more to the AppExchange. The complex process involved thousands of dealers across the country. The Salesforce CRM partner portal enables companies to collaborate more effectively with their partners to increase channel revenues while driving partner adoption and loyalty. Yamaha customized the portal application and can now keep better track of its assets across the country. The application has increased visibility for Yamaha and has improved the efficiency of the overall process.

 

“It is an extremely complex process but by building some customizations and using the partner portal, we’ve been able to better manage this,” says David Bergstrom, director of business development.

 

Yamaha also looks to AppExchange applications to help with electronic contracting for dealer renewal, one of the organization’s biggest needs. “Eventually we would love to fully integrate all of our contracts with Salesforce CRM,” adds Bergstrom.

About PRM Portal | More Partner Relationship Management Apps

Success Stories