Atrium Staffing Customizes Salesforce to Meet Its Exact Needs—Without Help from Programmers or Consultants

"A previous software experience became incredibly frustrating and costly when we didn't have enough control to adapt the system to our work processes and industry. One of the great advantages of Salesforce is that it's completely customizable without requiring programming, software, or tech partners—I was able to do it myself with minimal effort."


Challenge
  • Needed CRM that was easily adaptable to Applicant-Centric™ work processes
  • Required additional customization to match segmented business and customer types
  • Web-based access preferred by distributed staff

Solution
  • Selected salesforce.com's market-leading CRM service over GoldMine
  • On-demand model provides full CRM functionality accessible 24/7 from any location
  • Easily customized for staffing business and relationship-based selling structure—without requiring programming skills or technical consultants

Results
  • Single, real-time view of all client and placement activity improves client development
  • Improvements in sales effectiveness, providing greater competitive advantage in tough market
  • Supports company focus on exceptional service to clients for maximum loyalty and performance
 
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