Cox Business Services Gains Complete View of Sales Pipeline with Salesforce

"Salesforce provides the user experience and flexibility we need to support our decentralized structure. Collaboration has improved, and we have a more complete view of the sales pipeline and revenue forecasts. We don't have to worry about CRM technology and adoption—we can focus instead on sales success across the organization."


Challenge
  • Wanted a CRM system that was easy to implement and customize
  • Needed to provide top user experience to drive adoption
  • Required easy customization to meet specific needs of 20 local markets

Solution
  • Implemented Salesforce for 475 employees nationwide
  • Custom tailored the application for each of 20 market's workflow and data requirements
  • Intuitive user interface easy to learn and use
  • Mobile accessibility options give employees easy access to key information anytime, anywhere

Results
  • Sales teams, sales support, management and operations smoothly collaborate across all local markets
  • Management has complete view of sales pipeline and forecasts
  • Increased forecast accuracy
  • New levels of user adoption and CRM satisfaction
 
View All Snapshots