Demandbase Increases Leads by 50 Percent with Salesforce for Google AdWords

"At the same spend level, the number of quality leads have gone up by 50 to 75 percent since we started using Salesforce to manage our Google AdWords."


Challenge
  • Demandbase, which offers the first pay as you go service for buying marketing lists and sales leads, needed a single source for company information
  • The small company was experiencing explosive growth but lacked the IT resources for a complicated deployment like Oracle CRM
  • Demandbase wanted a Web-based system that could be deployed rapidly and reduce maintenance costs
  • With offices in New York and California, Demandbase wanted to have the same metrics and goals in place companywide

Solution
  • Demandbase selected Salesforce Enterprise Edition over Siebel On Demand and NetSuite for its market leadership, flexibility, and feature functionality
  • The company easily implemented Salesforce and experienced immediate user adoption
  • By installing applications from the Salesforce AppExchange marketplace, Demandbase customized Salesforce to its unique business
  • Salesforce Marketing automation allows the company to manage ROI for various campaigns:

  • -Web-to-lead forms automate lead flow and lead routing while workflow rules ensure the sales team follows up on every lead within 24 hours

    -Campaigns help users evaluate each marketing activity

    - Salesforce for Google AdWords allows the company to easily manage its 40-to-50 ads at any one time

    -Natural search engine optimization increases Web traffic

    -Vertical Response helps the company deliver successful email marketing campaigns


Results
  • Employees can now share critical information and to stay up-to-date with dashboards and reports
  • The resources provided by Successforce and the Salesforce community allow Demandbase to get the most out of Salesforce
  • Since using Salesforce for Google AdWords, AdWords-generated leads have increased by 50 percent without an increase in spending
  • Demandbase can easily customize functionality and automate processes as it grows rapidly
 
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