"Salesforce CRM has enabled us to network our global, large account sales force across 27 countries and 5 continents in an entirely seamless, comprehensive and coordinated manner. We now share real-time data and key account information with minimal internal infrastructure—and we've accomplished all of this within a reasonable cost model and deployment cycle."


— Kelly Services

Kelly Services Connects Sales Network Across 27 Countries and Five Continents with Salesforce CRM

Challenge

  • Needed central repository to share sales information between branch managers, sales reps, and recruiters.
  • Wanted to standardize processes to better identify and track new opportunities.
  • Needed to better capture historical sales information due to staff turnover.
  • Requirements included scalability, ease of use, and easy remote accessibility.

Solution

  • Kelly Financial Resources, Kelly Engineering Resources, and Kelly Law Registry standardized on Salesforce CRM. 
  • More than 100 users have anytime, anywhere online access.
  • Opportunities tied to parent accounts for more standardized tracking and management.
  • Fully documented sales history on every account, even through personnel turnover.
  • Scalable, user-friendly solution.

Results

  • Increased efficiency and better tracking of sales process.
  • Easier identification of emerging opportunities and ability to take action to help close deals.
  • Better resource allocation according to stage and need.
  • Smoother operations and preservation of information during staff transitions .
  • Multilingual and multicurrency capabilities could be beneficial in longer term .
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