TFC Triples Web Site Traffic with Salesforce for Google AdWords

"Salesforce users are so generous when it comes to sharing info and helping one another succeed. I learn so much every time I go to an event—everything from how to increase response rates to best practices."


Challenge
  • TFC, a nationally recognized marketing service provider, needed a comprehensive solution to manage its data more effectively
  • The small business, which works with Fortune 1000 companies, had an existing Oracle Upshot CRM system that was out-of-date and unused by employees
  • The small company wanted the ability to run sophisticated multi-channel marketing programs to attract large customers
  • To avoid burdening a busy IT department, TFC wanted a hosted solution it could implement quickly and easily

Solution
  • TFC selected Salesforce Enterprise Edition over Sage CRM and implemented the on-demand solution in a week
  • The small company customized Salesforce’s reporting functionality to its business with the help of salesforce.com partner Echo Lane
  • To add even greater functionality to Salesforce, the company installed the following apps from the AppExchange marketplace:

  • - Salesforce for Google AdWords tracks which ads and keywords generate leads, revenue, and opportunities

    - Strategic Account Planning allows managers to collaborate, plan, and coordinate sales efforts for maximum results

    - Sales Activity Dashboard provides visibility into the company’s sales activities

    - Recruiting tracks open jobs and candidate information

    - PR Manager handles the corporate communications process and evaluates results


Results
  • With Salesforce, TFC has experienced major growth and tripled its Web site traffic
  • Web site traffic was up 55 percent three months after the launch of Salesforce for Google AdWords; almost 25 percent of new visitors were a direct result of Google
  • Reports provide vital data: Executives now know 62 percent of open leads, and 34 percent of pipeline opportunities, come from marketing sources
  • Web-to-lead functionality with Google AdWords create the perception that TFC is a much larger organization, helping it attract big-name customers
  • Salesforce has empowered the small company to easily and inexpensively expand the reach of its marketing efforts
  • Best practices and advice via Salesforce events and the Salesforce user community promote success
 
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