In Less Than Six Weeks, Audio Visual Services Corporation Rolls Out Salesforce On-Demand CRM Nationwide

"Salesforce delivers the best overall value proposition in terms of cost, integration flexibility, and user adoption. Integration with Microsoft Outlook and an exceptional user experience have really made our users happy with CRM—our sales and operations teams do a better job of selling and servicing our accounts, and our executive team does a better job aligning sales goals and targets internally."


Challenge
  • Customer data and information was maintained separately by individual account reps
  • Had few ways to deliver comprehensive customer reports to management
  • Needed centralized, transparent access to all customer information and activity
  • Wanted CRM that was flexible and could be ramped up easily over time

Solution
  • Chose Salesforce as most powerful and comprehensive CRM solution
  • Rapid customization by role and hierarchy to provide the best user experience and data security
  • Management and sales teams can flexibly segment and organize accounts with Salesforce
  • Easy integration with Microsoft Outlook integration
  • Offline capabilities immediately available to AVSC

Results
  • Salesforce implemented nationwide in less than 6 weeks to support 500 locations
  • On-demand CRM centralized customer information for more than 170 users
  • Easy-to-use and intuitive user interface fosters strong internal adoption
  • Transparent view of account activity allows management to align sales goals and targets more precisely
 
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