With an Integrated Salesforce CRM Solution, Google Improves Sales Tracking

Challenge

• Google Enterprise, which offers enterprise solutions to organizations of all sizes, wanted to streamline customer data and gain visibility into its sales pipeline.
• Google Enterprise stored customer data in multiple systems, hindering the effectiveness of its sales teams. 
• The division wanted a cloud-computing solution it could customize as business grew. 
• Other key requirements included capabilities such as lead management, and the ability to integrate with Google Enterprise products including Google Apps, Google Maps, and the Google Search Appliance.

Solution

• Google Enterprise deployed Salesforce CRM Enterprise Edition.
• The company subsequently acquired additional salesforce.com customers Postini and dMarc Broadcasting, adding even more Salesforce CRM users to its worldwide deployment.
• Following its acquisition of Postini, an email services company, and of DoubleClick, a global Internet advertising solutions company, Google easily transitioned its new employees onto its own Salesforce CRM instance. The cloud-computing model eliminated the headaches associated with traditional software migrations.
• Google Enterprise integrated Salesforce CRM with Google Apps—its suite of cloud-computing productivity applications. Users can communicate and collaborate with Gmail, Google Calendar, Google Talk, Google Sites, and Google Docs seamlessly within Salesforce CRM.
• Salesforce CRM Service applications enable service representatives to respond quickly to customer requests related to the Google Search Appliance.

Results

• Salesforce CRM provides a global customer repository that allows for lead management, pipeline management, sales collaboration, and more.
• The integration of Google Apps and Salesforce CRM enables sales people to collaborate and work together more efficiently than ever.