IAC Advertising Solutions Gets Complete Visibility With the Sales Cloud

Challenge

• IAC Advertising Solutions, a division of InterActiveCorp, wanted to increase its number of sales people nationwide
• The company, which sells Evite, Citysearch, Match, and IAC Network advertising, lacked a unified database for customer information
• ACT! and Outlook inadequately met IAC Advertising Solution’s CRM requirements
• The company wanted to avoid the length and cost of conventional software implementation
   

Solution

• IAC Advertising Solutions selected salesforce.com’s cloud-computing CRM solution over Siebel's software offering
• Salesforce CRM was rapidly implemented without help from outside consultants
• IAC Advertising Solutions now has single-point access to unified customer information via the Internet from any location
• Salesforce.com provides near-perfect performance with almost no down time

Results

• IAC Advertising Solutions has seen improved collaboration across its National Advertising Group
• The company can track customers from lead to sale, and proactively identify potential problems.
• The sales team has access to accurate, real-time information.
• Mangers have complete visibility into individual and team activities.