Cross-Cultural Solutions Unites Global Team with Salesforce CRM

Challenge

• Cross-Cultural Solutions staff in 12 countries weren't technologically connected; their CRM was only accessible locally at the US office.
• The company lacked an efficient system to coordinate volunteer placements.
• Volunteer paperwork was mailed in-country in bulk—only about half of all volunteers' information would arrive in a timely fashion.
• Most volunteers wouldn't receive their placement prior to arrival in-country.
• The company needed 24/7 access to their CRM to support international volunteers and staff.

Solution

• Cross-Cultural Solutions implemented Salesforce CRM for 200 users in 12 countries.
• Salesforce CRM easily managed over 200,000 contacts and 1,000 new leads per week.
• Volunteers received placements in a timely fashion and could prepare for their trip abroad accordingly.

Impact

• Over 4,300 people enrolled in a volunteer program in 2008.
• The organization works more efficiently and successfully with a united global team.
• Its overall program satisfaction rating by participants is consistently high: in 2008, overall program satisfaction was 99%.