"The global reach of the Salesforce CRM application was instrumental in our organization's steady growth and success. We are now a more efficient and united team, better able to focus our energies on the volunteer work and people in the local communities abroad."


— Cross-Cultural Solutions

Cross-Cultural Solutions Unites Global Team with Salesforce CRM

Challenge

  • Cross-Cultural Solutions staff in 12 countries weren't technologically connected; their CRM was only accessible locally at the US office
  • The company lacked an efficient system to coordinate volunteer placements
  • Volunteer paperwork was mailed in-country in bulk—only about half of all volunteers' information would arrive in a timely fashion
  • Most volunteers wouldn't receive their placement prior to arrival in-country
  • The company needed 24/7 access to their CRM to support international volunteers and staff

Solution

  • Cross-Cultural Solutions implemented Salesforce CRM for 200 users in 12 countries
  • Salesforce CRM easily managed over 200,000 contacts and 1,000 new leads per week
  • Volunteers received placements in a timely fashion and could prepare for their trip abroad accordingly

Results

  • Cross-Cultural Solutions enrolls volunteers at record rates: 4,104 people enrolled in a volunteer program in 2007
  • The organization works more efficiently and successfully with a united global team
  • Its overall program satisfaction rating by participants is consistently high: in 2007, overall program satisfaction was 97%
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