Easter Seals Tracks Affiliate Activities, Reduces Administrative Burden with Salesforce

"With Salesforce, the national organization is able to devote full attention to each affiliate on national initiatives. We've streamlined communication so that all concerns are quickly resolved, no issue falls through the cracks, and we can strategically assign resources rather than put out fires scattershot."


Challenge
  • Easter Seals, which is dedicated to helping individuals with special needs and disabilities live better lives, needed to coordinate 90 affiliates on a national initiative to develop a co-branded Web presence
  • The organization required a CRM solution that would enable it to assist affiliates in marketing their own message within national parameters
  • The solution had to help Easter Seals efficiently manage hundreds of contacts at local organizations

Solution
  • Easter Seals implemented Salesforce SFA
  • The organization innovatively conceptualized local grassroots centers as "customers" of the national organization
  • Salesforce was easily customized to track local affiliate progress and communicate in real-time with project managers

Results
  • Salesforce helps support nationwide affiliates in creating and maintaining the Web site to promote and manage local services
  • The organization now quickly identifies and proactively addresses critical issues
  • Management tracks progress via standard and custom reports
  • With Salesforce, Easter Seals has reduced the administrative burden on the national organization and local affiliates
 
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