CHORUS Ramps Up Revenue and Customer Satisfaction with Salesforce CRM Unlimited Edition

Challenge

• CHORUS, a leading health-care information technology firm with thousands of users, sought a CRM upgrade to enhance communication and expedite business processes
• The company also needed a way to track customer interactions in near real-time, while managing details and processes according to unique business requirements
• A previous system failed the test—saddling CHORUS with hidden costs, an unending implementation, missing functionality, and technical stability issues that sometimes resulted in lost data
• The right choice for the CRM upgrade would feature the ease and efficiency of an on-demand Web-based solution

Solution

• CHORUS selected salesforce.com for its minimal IT requirements, subscription-based pricing, depth of functionality, and intuitive user experience
• The company recently upgraded to Salesforce CRM Unlimited Edition, which provides Salesforce.com Premier Support and Certified Administrator, Force.com's sandbox, unlimited applications, plus Salesforce CRM's mobile access and more
• CHORUS configured Salesforce CRM in a week, converting data rapidly without consultant help, and deployed the solution to all users in less than 30 days
• The company now leverages the Salesforce CRM idea community, learning best practices and tips for user adoption from its Salesforce.com Community,
• Using  AppExchange to deploy an event manager application, plus tools for bug and expense tracking, CHORUS also customizes and centralizes critical details

Results

• With high user adoption, real-time reporting and forecasting, and straightforward customizations, CHORUS's management keeps detailed watch over all revenue opportunities
• Because employees capture all customer interactions in a common solution, management gains full visibility into relationships, while customers gain better service
• Improved tracking of vital data—from bugs to conference details—helps users quickly identify points of failure to ensure maximum business process efficiency
• The company seamlessly integrates and manages the Salesforce CRM implementation without the need of IT support, dramatically reducing total cost of ownership
• By upgrading to Salesforce CRM Unlimited Edition, the company extends its CRM solution with limitless apps, and gains wireless anytime, anywhere access to its customer data