"Salesforce CRM delivers value! It is an ideal solution, one that is easy both to implement and to use. Apart from the sales benefits, it provides me as CEO with a much better picture of what's happening."


— Captor

Captor Cuts Time Required for Data Coordination by Four Days per Month with Salesforce CRM

Challenge

  • Excel spreadsheets producing islands of information.
  • Costly to coordinate these islands.
  • Needed to improve quality of data and visibility into the sales pipeline.

Solution

  • Rejected traditional client/server approach because of cost and lengthy implementation, training, and support requirements.
  • Also rejected stand-alone systems as they did not solve the 'islands of information' and coordination issues.
  • Selected Salesforce CRM Professional Edition.
  • Multilingual and multicurrency solution works seamlessly across countries.

Results

  • Better sharing of information has increased repeat business and sales.
  • Cost saving of four days each month in coordinating data.
  • Significantly improved data quality has improved sales pipeline visibility and helps management run the business better.
  • Using Salesforce CRM for the complete case tracking through resolution process has brought important savings and better visibility.
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