Captor Cuts Time Required for Data Coordination by Four Days per Month with Salesforce CRM

Challenge

• Excel spreadsheets producing islands of information.
• Costly to coordinate these islands.
• Needed to improve quality of data and visibility into the sales pipeline.

Solution

• Rejected traditional client/server approach because of cost and lengthy implementation, training, and support requirements.
• Also rejected stand-alone systems as they did not solve the 'islands of information' and coordination issues.
• Selected Salesforce CRM Professional Edition.
• Multilingual and multicurrency solution works seamlessly across countries.

Results

• Better sharing of information has increased repeat business and sales.
• Cost saving of four days each month in coordinating data.
• Significantly improved data quality has improved sales pipeline visibility and helps management run the business better.
• Using Salesforce CRM for the complete case tracking through resolution process has brought important savings and better visibility.