Electronics for Imaging Unifies Direct, Partner, and Channel Sales Processes with Salesforce

"With salesforce.com, we didn't just implement CRM—we implemented a whole new approach in the marketplace and in our internal culture. By allowing us to structure our sales data in any number of ways, salesforce.com lets us assess new businesses and new ventures, and then effectively pursue the most valuable opportunities."


Challenge
  • Transitioning from OEM-centric sales model to a mix of direct, channel, and partner sales
  • Required flexibility to match evolving sales and reporting processes

Solution
  • Implemented Salesforce Enterprise Edition
  • Online solution deemed quickest, most cost-effective way to help implement and track newly diversified channels

Results
  • Quickly began to see positive business benefit
  • Ability to transparently view sales cycles to identify new opportunities and appropriately allocate resources
  • Increased response across channels
 
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