HumanConcepts Leverages Salesforce Unlimited Edition's Boundless Custom Apps for Explosive Growth

"As a fast-growth company, we've experienced tremendous efficiencies using Salesforce and the AppExchange. With Unlimited Edition, we can continue to build powerful solutions that accelerate our success and grow as we grow."


Challenge
  • HumanConcepts, a global provider of workforce modeling and intelligence solutions headquartered in San Francisco, CA with offices in the U.K. and Germany, required a reliable and extensible solution that could scale to its dramatic growth and integrate with disparate and complex systems
  • The company's homegrown system consumed developer resources and failed to meet its expanding business needs; HumanConcepts wanted a CRM solution that would minimize the high cost of maintaining its own servers

Solution
  • HumanConcepts chose Salesforce for its on-demand architecture, customizability, multilanguage support, powerful API, and ability to act as a platform for further application development
  • The company completed a thorough and complex implementation of Salesforce SFA and Service & Support in four months
  • The Force.com Web Services API enabled seamless integration with an e-commerce application running on Linux and with Order Management services running on Microsoft Windows
  • Integration also included Microsoft Outlook, the ERP financial system, and other disparate data sources
  • Bidirectional integrations include Web forms from the company's e-commerce site that generate leads and a list manager and uploading system, which tracks lead sources
  • From the AppExchange directory, HumanConcepts downloaded OneSource, an application that makes available within Salesforce data on 1.7 million companies
  • The company also implemented the Services Project Manager application from the AppExchange to manage professional services and training from a single location
  • After success with Salesforce Enterprise Edition, the company upgraded to Unlimited Edition to accommodate an increased number of useful customized applications

Results
  • Consolidated data within one common platform improves visibility, creates greater efficiencies, cuts operational costs, and increases sales
  • Open view of daily sales activity motivates sales teams, and real-time analytics provide clear visibility, accelerating the conversion of leads into contacts as well as enhanced decision making ability for stakeholders.
  • Multilingual auto-response emails via the company's e-commerce site weaves targeted marketing into the sales process
  • HumanConcepts now manages Professional Services projects—from assigning resources to creating timecards to quantifying P&Ls against the purchase order—all within the Services Project Manager application
  • Partners now access the company Web site directly to log cases and view the solution center
  • By enabling endless application development through Force.com, Unlimited Edition scales to HumanConcept's future success
  • The company benefits from the community of users and developers created by the AppExchange: valuable applications designed by other companies complement and enhance existing solutions—saving time and resources
  • HumanConcepts is currently developing an org charting component to add to the AppExchange
  • HumanConcepts has been able to fully automate its business flow using Salesforce, starting from lead flow, through contact, account management, order processing and fulfillment
 
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