"Salesforce.com is exactly what we needed. We have significantly reduced customer support costs and increased the support team's productivity. A single resource, the Salesforce.com Consulting team seamlessly migrated us from our existing CRM tool in a matter of hours. It was the easiest transition I've ever experienced."


— Anystream

Anystream Reduces Support Costs and Increases Sales and Marketing Productivity with Salesforce CRM

Challenge

  • Existing CRM software was complex and difficult to use, requiring full-time database management and extensive customization
  • Required strong forecasting and clear visibility into pipeline and overall business
  • Wanted intuitive system to ensure widespread adoption

Solution

  • Selected Salesforce CRM Enterprise Edition
  • Easily implemented with help from Salesforce.com Consulting
  • Customized for company's business processes
  • Integrated with product trial process on Web site to track activity and sales
  • Also integrated with online credit card transaction system

Results

  • Greatly improved visibility into support operations
  • Significant cost savings and productivity increases
  • Faster identification of new opportunities
  • 100 percent adoption across sales, support, and marketing
  • Improved reporting, communication, and collaboration
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