Magma Design Automation Implements Comprehensive CRM from Salesforce.com for 960 Users

Challenge

• Magma Design Automation, a leading provider of software for semiconductor design, needed a global solution that its sales team could access anytime, from anywhere
• The company's existing internal system did not integrate service and support with sales and marketing
• Magma did not want to spend excessively on CRM deployment
• The company needed a cost-effective CRM system with custom-tailored service and support product features

Solution

• After evaluating alternatives, the company chose Salesforce CRM Sales and Salesforce CRM Service over client/server software, for low-risk, low-cost CRM
• Salesforce CRM's access via the Web was a key decision criteria
• The company used Force.com's builder to extend and customize Salesforce CRM, creating several custom applications on the Force.com platform, including change tracking, tech campaigns, and support automation

Results

• Customer service and support now tightly integrate with sales and marketing
• Over 960 employees now receive up-to-date customer and product information anytime, anywhere
• Salesforce CRM enables management to closely monitor the progress of field personnel to determine if a quick response to a customer is needed
• Magma aggressively scaled operations, minimizing additional headcount
• Integrated change tracking and support create seamless reporting and improved customer service
• Low-cost cloud computing minimized impact on IT budget and resources
• Salesforce CRM replaces manual processes that drain resources and limit company growth