Salesforce Drives Enterprise Success at Symantec: 3,900 Users, 40 Countries, and 11 Languages in 3.5 Months

"We successfully used Salesforce as the platform to merge two very large companies' sales operations, rolling out to 3,900 users in only three months. Salesforce.com Professional Services partnered well with our internal team and provided us hands-on expertise on the application as well as valuable best practices."


Challenge
  • In July 2006, Symantec Corporation merged with Veritas Software, making it the world leader in providing solutions to help customers assure the security, availability, and integrity of their information
  • The company used the merger as a catalyst to rethink its CRM strategy and create a common CRM platform for the combined sales organization

Solution
  • Symantec selected Salesforce for the scalability and agility enabled by the Salesforce on-demand architecture
  • The IT department led the technical evaluation, while sales reps selected Salesforce for its superior productivity in head-to-head comparisons with other vendors
  • The company deployed Salesforce to 3,900 employees worldwide in less than four months and simultaneously assimilated the Veritas operations
  • With an aggressive global rollout timeframe, Symantec enlisted salesforce.com Professional Services to keep the implementation on time, on track, and under budget

Results
  • Salesforce.com's on-demand solution and ease of configuration architecture helped Symantec deploy the CRM project on schedule and under budget; Symantec began achieving adoption targets within four months
  • Sales rep adoption, as measured by active use of the system, has exceeded expectations
  • The size and accuracy of the pipeline has increased since rolling out Salesforce
  • With access to the salesforce.com product road map, Symantec can effectively plan and execute its internal sales strategy moving forward
 
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