"We needed a cost effective yet powerful CRM system quickly. After reviewing all available options, it became clear that traditional client-server CRM packages would take too long to implement and have a much higher TCO. Salesforce.com's ease of use and flexibility allowed us to get our users up and running quickly and efficiently."


— Bohler-Uddeholm

Bohler-Uddeholm Increases Employee Productivity by 10 Percent and Realizes ROI in Six Months with Salesforce CRM

Challenge

  • Bohler-Uddeholm, a world-leading maker of tool steel, wanted to replace an existing paper-based system
  • The company needed to streamline communication to improve cross-selling and better predict market demands
  • Bohler-Uddeholm required full CRM functionality, but needed a user-friendly system because many employees had no computer experience

Solution

  • Bohler-Uddeholm chose salesforce.com over SAP, Siebel, and Pivotal
  • Sales, support, and marketing operations were standardized on salesforce.com
  • The implementation was completed in less than a month
  • Employees took to the user-friendly Salesforce CRM system immediately

Results

  • Bohler-Uddeholm saw a positive ROI within six months of deploying Salesforce CRM
  • Salesforce CRM has provided the company with dramatically improved internal communications and visibility of support issues
  • Bohler-Uddeholm reallocated budget to the most effective campaigns and promotions through better analysis of marketing activities
  • Since the Salesforce CRM deployment, employee productivity has increased by 10 percent
  • The ramp-up time for new hires has also decreased
Back to top

visit Bohler-Uddeholm

SasSy Recommends