"With we can easily share the data we need to develop long-term relationships with customers."

Brian Boroff
Head of Customer Operations

Customer visibility keeps everyone on the same page

The most successful business leaders know that to make it in a competitive marketplace, everyone in a company needs to focus on customers. To offer exceptional experiences, employees need to have easy access to information. There’s simply no room in today’s world for siloed data or a lack of transparency, so at Asana, customer focus is part of the company’s DNA.

Asana builds software that empowers teams to do great things together. It’s the best place for companies to track your work with their teams, so they can drive projects to completion and produce great results. Asana is easy enough for anyone to use, and powerful enough for everything they are working on. Some of the best companies in the world — like Uber, Dropbox, and Pinterest — use it to run their companies, keep themselves organized, and do great things.

When seasoned customer service professional Brian Boroff started leading the young startup’s customer support efforts, he knew that the team would need software to help manage customer service, so the company could maintain a customer focus as it grew. Still, he hesitated to make the investment. He was afraid of tying the team to traditional technologies that no one wanted to use, and that wouldn’t actually help them deliver on their goal of innovative and streamlined collaboration. Then he discovered

Asana chose for customer support because the app makes it easy to communicate with customers through email, Web, Twitter, and Facebook — all in one place. The company quickly grew to love its ease of use and flexibility as well.

“Any employee can get up and running on in just a few minutes, so it’s really easy to expand the number of people interacting with customers,” said Boroff. “It helps our support team be more efficient, even during periods of extraordinary growth, and keeps everyone focused on customers.”

And, with, Asana’s team can quickly update workflow rules on the fly, so the company can easily respond during busy times or when a business process needs to be changed. helps increase transparency and leverage customer insights around the company. The customer support team regularly reports on customer issues and shares feedback at company meetings, and works directly with the product management team to tweak existing features or add new ones.

Boroff explained, “We use to read and track every piece of customer feedback, which makes the support team instrumental in building a product road map that delivers what customers really want.”

It’s easy for employees to share information so everyone at the company has a complete view of every customer and can deliver exceptional experiences — every time.

Products used by Asana