American Medical Response Turns to Salesforce CRM, Achieves 500 Percent ROI During the First Year

Challenge

• Needed to consolidate information spanning 250 acquisitions, four regions, and several contract types
• Required rapid national implementation in 35 states with minimal IT support
• Desired flexibility to create custom fields unique to business
• Needed easy integration with existing Miller Heiman sales methodology

Solution

• Signed multiyear contract for Salesforce CRM Enterprise Edition
• CRM solution deployed overnight to 150 distributed employees
• Easily defined new fields to monitor and benchmark business
• Turnkey integration with Miller Heiman
• No software, hardware, or consultant costs

Results

• Nationwide access to unified data for forecasting and account management
• Management can measure effort and progress on national initiatives
• Improved business retention and customer satisfaction
• Generated more than 500 percent ROI over one year; $250,000 impact to bottom line monthly