With Salesforce, Millennium & Copthorne Hotels PLC Gives Reps Critical Data About International Properties and Customers

"Working for a fast growing, dynamic international hotel company, we needed a solution to the problem of sharing and managing customer information across all our territories. Using Salesforce, we now have a centralised resource which helps us to improve customer service and maximise sales opportunities across the region."


Challenge
  • 90 hotels across 17 countries
  • No single, easy-to-use, synchronised resource to share customer information and sales opportunities across all territories
  • Because of rapid growth, needed CRM solution that was low cost and quick to install

Solution

Results
  • For first time, the sales team is able to identify and focus on key customers across the Americas, EMENA (Europe, Middle East, and North Africa), Asia, and Australia
  • Creates new sales opportunities across different countries
  • Maximises customer service as salespeople have central information resource on multinational customers
 
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