Commvault harnesses the power of clean data to help drive sales growth
As an industry-leading data protection and information management software solutions provider, Commvault understands the value that data can provide throughout an enterprise when it's harnessed to its full potential. So, when their business started growing and it was time to take their sales strategy to the next level, Commvault knew the first step was to clean up their existing CRM data to gain accurate insight into their customers and prospects.
Using Salesforce and Data.com as a solid foundation for sales and customer data, Commvault has been able to achieve complete and accurate firmographic records within 85-90% of their accounts. They have further augmented those records with third party data sources to build out a more effective approach to structuring and managing their sales territories. Now, at the beginning of each quarter, Commvault knows they are targeting the right decision-makers within key accounts in each territory. And with the data kept clean and up-to-date by Data.com, their sales team has the confidence that the information at their fingertips has set them up for success.