MotionLink Scales its Marketing to New Heights with Data.com and Pardot
For MotionLink, a mobile workforce technology solution with a huge untapped market and lots of growth potential, finding prospects has never been a challenge. Instead, it’s about identifying which prospects are the ones that will generate the best opportunities. Instead of going after the masses, MotionLink’s one-person marketing department focuses on targeted activities that can scale. Using tools like Data.com and Pardot, MotionLink can understand the behavior of prospects and identify hot leads, freeing up time to focus on the activities that will turn those leads into opportunities.