Vodafone’s Enterprise division gets a clear view of its customers
Vodafone chose Salesforce as its customer success platform because of its ability to perform at a global scale, and achieve a unified customer view across all its markets. With Vodafone’s ‘OneSalesforce’ initiative, the enterprise division has impressively consolidated multiple CRM and other systems across 15 countries into a single instance that currently supports over 5,700 users.
Central to Vodafone’s success has been Data.com’s ability to automatically clean, enrich, and access accurate customer data directly from within Salesforce, with Dun & Bradstreet account coverage that has surged from 27 percent to 77 percent. For Vodafone, ultimately this has meant faster sales cycles. Whereas it used to be a 72 hour process to get an opportunity associated with a new account into the system, it now takes only minutes.