Welcome to lesson one of our Improving CRM Data Crash Course. We’ll start the course by learning the signs and symptoms of data quality problems, and help you become a believer in the importance of data to your business.
- Do you have problems with inaccurate, incomplete, or duplicate customer data in your CRM?
- Do your sales reps, or other stakeholders, complain about the quality of the data in your CRM and point to it as a main cause of failure?
- Do you struggle to carry out strategic initiatives because of a lack of rich, accurate data?
In a Gartner Study, organizations estimated that poor-quality data is costing them an average of $14.2 million annually. So, recognizing and addressing data issues can have a direct impact on your bottom line.
THIS WEEK'S MATERIAL
Power Your CRM with High-Octane Data
Your CRM engine is only as good as the the customer data fuel you put in. Learn what dirty fuel is costing your business, and how you can use advanced customer data to boost performance. You’ll also get tips for a complete overhaul of your data for max performance.
Meet with your company’s data stakeholders—Sales Leadership, Marketing, IT—to discuss the problems dirty data is causing in your organization.