We’re into week two of our Improving CRM Data Crash Course. This week’s resource covers the ways you can make data quality a focus and asset across your organization.
- How does data impact the different departments in my organization?
- Are there data problems that are common across departments?
- What problems are unique to our team?
- How are we investing in data quality on my team and across the company?
Implementing data quality initiatives can have a material impact on your business, with the average company experiencing an increase of 15-20% in revenues and 20-40% in sales.
THIS WEEK'S MATERIAL
As companies rely more heavily on data to run their businesses, it becomes important to make it a central focus.
This e-book suggests ideas for how sales, marketing and CRM admin teams can build a successful data-centric culture, to ultimately drive business success.
Form a cross-department task force to discuss, plan and execute initiatives that promote the importance of data quality and foster a data strong culture.