Data.com: the essential data cleansing tool

No matter how talented your sales and marketing teams, real success can elude them if they’re spending their valuable time and the company’s good money on bad contact data. Unfortunately, this is exactly the case at far too many enterprises, because they don’t have an effective data cleansing tool in place to ensure data hygiene.

How about your company—does your CRM contain clean data on customers and prospects? If you’re in doubt, is a data cleansing tool a high priority for you? More often than you might think, the answer to both questions is no. On average, 70% of a company’s data goes bad annually, and a full 91% of data in CRM systems is incomplete. Fortunately, a world-class data cleansing tool is close at hand, especially if you already have Salesforce CRM.

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Data cleaning that sets a new standard

A data cleansing tool is only as good as its source data, and ours is in a class by itself. Data.com is unique in that we don’t get our data from Web crawlers or bots, but crowdsource it from an online community of 2 million sales and marketing professionals. They dig deep and cross-check to make sure of clean data, and actively refresh records on a continual basis.

The result is a data cleansing tool that matches your contact information against a database of 30+ million highly accurate B2B leads, each complete with a current email address and phone number, 70% of which are direct dial. With our data cleansing tool to flag dupes, backfill partial records, and update stale contacts, clean data becomes the norm for your organization. No more wasted sales time on dead dials, or marketing campaigns blasted to out-of-date or abandoned email addresses.

Clean data everywhere

Effective data cleaning means all your contact information is current, actionable, and complete—no matter where in your company it resides. To enable this, the Data.com data cleansing tool comes in two versions.

Data.com Clean in Salesforce scrubs and refreshes all your data in Salesforce CRM—continually in real time, rather than quarterly or once a year like other services. With a steady stream of updates from our data cleansing tool, you can be confident that your sales and marketing teams are always connecting with fresh contacts.

Data cleaning with as much—or as little—automation as you choose

You can set up our data cleansing tool to complete partial leads only, refresh everything, or simply alert you to available updates so your teams can make their own decisions. Whatever level of automation you choose, Chatter alerts you when updated information arrives. Reps can then quickly compare the existing Salesforce record against the update from our data cleansing tool, and implement only the changes they want.

Another advantage: Because Data.com is native to Salesforce, it comes with at-a-glance dashboards that show you our data-cleansing tool’s impact on your sales and marketing results.

Even if you don’t have Salesforce, you needn’t do without the Data.com data cleansing tool. On a per-project basis, our Professional Services team will transform your stale contacts and dead records into fresh, clean data. We’ll put the power of our data cleansing tool to work, backfilling and updating old marketing lists in whatever system they reside—to boost your campaign response and ROI. Preparing to migrate to a new CRM solution? Have us do a thorough data cleaning of all the leads and contacts in your old database, to ensure a favorable response to your new system.

The data cleansing tool that makes a measurable difference

What kind of results can data cleaning with Data.com deliver? According to independent research, our customers tally up a 29% higher win/loss rate1, 32% bigger deal size2, 58% revenue growth3, and 20% higher direct marketing response rates4.

 

1, 2, 3 Aberdeen Group Report, December 2009
4 “The Benefits of Jigsaw,” Nucleus Research, February 2011

 

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Clean: Be more productive with cleaner, fresher data

Data.com scrubs your CRM clean, so you can start your sales and marketing efforts with complete, accurate data.

 

Real-time clean data

Instantly access millions of top-quality D&B company profiles and Jigsaw contacts together in one place. You get clean, current, and accurate names, emails, phone numbers, D-U-N-S® numbers, employee counts, and more.

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Real-time clean

New life for incomplete, outdated records

On average, 91% of CRM data is incomplete, and 70% becomes outdated each year. But you can make your dead end leads instantly actionable by using Data.com to fill in missing account and contact information.

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New life for incomplete, outdated records

Instant Chatter alerts

Beat your competition to the punch be the first to know when important contact or account data changes. Chatter automatically alerts you the instant a title, email, phone number, or any other details are updated.

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Instant Chatter alerts

Data-quality dashboards

Easily visualize the health of your data—and how hard it's working. Data.com's dashboard shows you how much of your data matches ours, what sales are tracked to what data sources, and your ROI for each source.

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Data-quality dashboards

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Clean data makes all the difference

With data that's always clean, you can transform your business from the ground up and drive overall growth and efficiency without interruption. Download the datasheet.

Leading business data

Lists

Managed and maintained in the cloud, it's real-time clean from the premium data sources.
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Seamless Salesforce integration

Data.com for Salesforce

Access the leading business data instantly within Salesforce.
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Data that's always clean

Clean

Keep your B2B data clean and up-to-date to drive CRM adoption
and confidence.
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Data.com

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fresher data.

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