Now You Can Be the Next Salesforce.com

Salesforce.com's Apex platform provides technologies for super-fast development, access to an extensive and powerful marketing channel, resources for accelerated success, and the tools to take innovation to a whole new level. With Apex, there's nothing keeping you from becoming the next salesforce.com.


Be Fast

Go from idea to application to market in record time
Customize existing applications and develop new apps faster than ever. You can begin developing on-demand apps within an hour—there's no infrastructure to set up and no development environment to create or configure.

  • To get started, join the Apex Developer Network (ADN) and access the latest development tools, documentation, and associated resources.
  • Tap into the collective knowledge of thousands of developers who are part of the ADN community. And check out IdeaExchange, where users discuss desired functionality and sought-after solutions. You'll find a wealth of insight into the mind of the market—much more than any single focus group can provide.
  • Start coding—thanks to the on-demand architecture of the Apex platform and free tools from ADN, you can be productive immediately.
  • Leverage the Apex platform to deploy your applications to tens of thousands of users via the AppExchange.
 

Be Big

Seamlessly scale your business to its highest potential
No matter what your size, you can access all the technical and marketing resources of a big company. Because your apps will run on the Apex platform—the same powerful and reliable infrastructure that runs salesforce.com applications—you benefit from all the advantages of our multi-tenant architecture. This means your apps scale instantly as your business grows and you receive powerful security, unparalleled availability, and performance you can trust.

In addition to the powerful Apex platform, AppExchange and AppStore make it easy for you to plug into a popular distribution channel for on-demand applications—one that reaches thousands of prospects and customers. You'll have the flexibility to:

  • Instantly become a global player who can take on any market at any time.
  • Be "open for business" all day, every day.
  • Build programs that maximize your marketing effectiveness and ensure customer adoption.

AppExchange Partners can access dedicated marketing programs, people, and resources, all aligned around on-demand success. And if you want to turbo charge your development effort, there's also the AppExchange Incubator. This program puts you in the epicenter of the on-demand ecosystem, where you can work alongside salesforce.com's development, sales and marketing teams.


 

Be Anything

Take your innovation to a new level
Your imagination is the limit. With Apex Code—the world's first on-demand programming language—you get unprecedented power to develop the next generation of business applications, with sophisticated logic that supports any business process. Because these new on-demand applications will run natively on the Apex platform, developers are freed from typical client-side application issues such as upgrade adoption, infrastructure, and maintenance concerns. With Apex Code, you're ready to be the next salesforce.com—filling any need within the enterprise or within a vertical industry—entirely on demand.