Agenda|    What's New|    Who Attends|    Hotel & Travel|    FAQ's|    Press & Analysts|    Earthforce

Get Inspired

We are at the tipping point of a revolution in SaaS computing… It's transforming the way we live and work. How can you stay on the cutting edge? More importantly, how do you use SaaS to unshackle the innovation in your company? Join us at Dreamforce, the largest Saas event of the year! It's your first-class ticket to witness the next generation of cloud computing, hear from the industry titans who are changing our world, and find out how you can position your company for even greater success!  Don't delegate Dreamforce.  Be there and experience the excitement!

Marc Benioff Chairman & CEO salesforce.com

Michael Dell Chairman & CEO Dell

Malcolm Gladwell Author The Tipping Point

Connect with More Than 10,000 Salesforce.com Believers

Where else but at Dreamforce can you meet thousands of Salesforce customers and partners all speaking the same language? Join us to make new connections, network with your birds of a feather, and pick up a slew of new ideas for immediate use. Just wait—you'll be absolutely energized by what other customers are doing with Salesforce and the Force.com platform. Learn more about networking at Dreamforce.

 

Agenda at a Glance

Dreamforce is full of insightful keynotes, inspiring sessions, hands-on training, and incredible innovations. From the moment you check in you'll be enveloped in a community that's determined to share success and have fun doing it. It is truly a unique experience—with new ideas around every corner. Dive into the action with an array of diverse activities: breakout sessions, visionary keynotes, networking events, and more.

Below is a preliminary conference schedule. Check back for updates as we add speakers, topics, and networking events. We encourage you to attend as many sessions and events as possible.

Saturday, November 1
7:30 a.m. – 5:30 p.m.	Paid Hands On Training (San Mateo)
9:00 a.m. – 4:00 p.m.	Salesforce.com Foundation Volunteer Activity

Sunday, November 2
7:00 a.m. – 8:00 p.m.	Registration Open
8:30 p.m. – 5:00 p.m.	Paid Hands on Training (Moscone)
5:00 p.m. – 6:00 p.m.	New to Dreamforce (Attendee) Orientation
5:00 p.m. – 6:30 p.m.	Education Certification (proposed)
6:00 p.m. – 8:00 p.m.	Welcome Reception in the Expo Hall

Monday, November 3
7:30 a.m. – 8:30 p.m.	Registration Open
7:30 a.m. – 9:00 a.m., 11:00 a.m. – 8:00 p.m.	Expo Hours
7:30 a.m. – 9:00 a.m.	Breakfast in Hall D; Coffee Service in Expo
9:00 a.m. – 11:00 a.m.	General Session
9:00 a.m. – 11:00 a.m.	General Session
11:00 a.m. – 11:30 a.m.	Break
11:45 a.m. – 12:45 p.m.	Breakout Session #1
12:45 p.m. – 2:15 p.m.	Lunch in Hall D; Expo Open
2:15 p.m. – 3:15 p.m.	Breakout Session #2
3:30 p.m. – 4:30 p.m.	Breakout Session #3
4:45 p.m. – 5:45 p.m.	Breakout Session #4
5:45 p.m. – 8:00 p.m.	Reception in the Expo
8:00 p.m. – 10:00 p.m.	Global Gala

Tuesday, November 4
7:00 a.m. – 6:00 a.m.	Registration Open
7:30 a.m. – 9:00 a.m.	Breakfast and coffee service
9:00 a.m. – 11:00 a.m.	General Session
11:00 a.m. – 11:30 p.m.	Break
11:30 a.m. – 12:30 p.m.	Breakout Sessions
12:30 p.m. – 1:30 p.m.	Birds-of-a-Feather Lunches
1:30 p.m. – 5:00 p.m.	Breakout Sessions
5:15 p.m. – 6:30 p.m.	General Session featuring the Third Annual Appy Awards

Wednesday, November 5
7:30 a.m. – 9:00 a.m.	Breakfast and coffee service
9:00 a.m. – 12:30 p.m.	Breakout Sessions
2:00 p.m. – 6:30 p.m.	Partner Summit

 

What's New

Dreamforce '08 is our 6th annual user and developer conference. Every year, the community that gathers gets massively larger: This year, we expect more than 10,000. So every year, we work harder to deliver the proven content to make you successful plus new formulas to help you take your use of Salesforce and the Force.com platform to the next level.

It's all about providing you with everything you need to unlock the innovation in your organization—all in 4 days. Here's a small sampling of some of the new tracks, activities, and labs we have in store for you and your teams:

Absentee Voting
Election Day 2008 takes place during Dreamforce. Please be sure to contact your local county or state elections office for absentee or early voting information to make sure your voice is heard. Check the Federal Voting Assistance Program or the Early Voting Information Center for additional resources and information.

First-Timer Orientation
If you're planning to attend Dreamforce for the first time, fasten your seatbelt. First-timers often tell us that it's like getting hit with a fire hose—so many things to do, sessions to choose from, and partners to explore. Where do you start? This year, join conference chair and Salesforce.com for Dummies author Tom Wong as he provides the roadmap to maximize your 4-day stay with us.

Force.com Immersion Lab
Ready to get your feet wet on the power of the platform, but not sure where to start? Jump into the Immersion Lab, where our experts will get you hands-on with Force.com. In minutes, you'll be building apps. Then take your shiny new apps home and show your colleagues!

Deep Role-Based Tracks
More than 150 of the 250 sessions are new this year. So whether you're just beginning or you're a self-acknowledged Salesforce guru, we've got content to stretch your imagination and sharpen your skills.

App Improv
Like comedy-plus-innovation? Tired of mind-numbing PowerPoints? Then come to App Improv where experts go head-to-head in whiteboarding and on-demand sessions to demonstrate different approaches to solving your business problems with Salesforce and Force.com.

Un-Conference
There's no denying that some of the best ideas come from our high-energy community. So this year, we've set aside a select number of session slots where attendees can nominate topics via the IdeaExchange and you can vote for what you want delivered. It's Dreamforce on-demand!

Hands-On with Winter '09
How do you get up to speed on the latest release? Come to Dreamforce and choose from more hands-on labs than ever before. Get down and dirty with the latest innovations from Winter '09 and impress your users when you get back home.

Community Lounges
Last year, hoards of attendees interested in going deeper with Force.com enjoyed our expanded Dev Zone. Our attendees liked the lounge so much, they asked why we couldn't deliver lounges for all the roles that come to Dreamforce. So now announcing: new cool lounges for admin heroes, sales experts, marketing gurus, and more. This year, you've got more options to network, discuss, and pick up new ideas from your birds of a feather.

Dreamforce Attendee Portal
Want to build your schedule, book a success clinic, and mark the partners in the Expo that you just have to visit? Look no further than the World Wide Web. We're creating an attendee portal for you this year that will do all those things and more. And it's built 100% native on the Force.com platform.

Get the message? We've a lot in store for you in Dreamforce '08—and you absolutely positively need to be there!

 

Who Attends

Dreamforce is not just for Salesforce administrators. It’s for every person in your company seeking to use our applications and platform to unlock the innovation in their teams. It’s for business people with business challenges who want to turn their ideas into reality in the shortest amount of time.  Don't send your teams.  Be a part of the excitement!

More than a third of the attendees are business managers and executives from customer-facing departments like sales, marketing, alliances, customer service, support, and field operations. If you fall into one of these groups, come to Dreamforce and learn from our product experts and other successful customers how you can drive more effectiveness, productivity, and visibility from our Salesforce ad interpreted SaaS solutions.

Another third of attendees are from IT, operations, and development organizations. They range from hard-core developers to CIOs. These users, managers, and executives understand that cloud computing, service-oriented architecture (SOA), and software as a service are not just buzz words. They’re where development and servicing internal constituencies with cutting-edge technologies is going. If this sounds like you, attend Dreamforce and you’ll understand where cloud computing is going and how you can prepare for it. You’ll learn the nuts and bolts of how to leverage the Force.com platform to build natively and extend Salesforce or integrate our apps with your other IT assets.

The remaining third of attendees range from end users to GMs to C-level executives. They come from nontraditional CRM departments like product management, human resources, and recruiting. Many of our customers, partners, and prospects are forward-thinking in bringing multiple team members to divide and conquer.

And the types of companies that attend are just as varied—from large enterprises to small startups. From customers implementing Salesforce to ISVs and system integrators interested in developing natively on the Force.com platform.

It’s a diverse audience, but everyone who attends Dreamforce is united in a common desire: to unshackle the innovation in their company. And this is by no means a shy group; they’re fun and full of entrepreneurial spirit. Come join us and experience success for yourself!

 

 

Travel and Accommodations

San Francisco
Ready to cool down after a long, hot summer? Join us in San Francisco this November for sessions, strategies, and success on demand! Read on for travel and venue information.

Moscone Convention Center
Located right in the heart of downtown, the Moscone Center is San Francisco’s premier meeting and exhibition facility. Composed of more than 2 million square feet of building area, Moscone includes a collection of outstanding facilities for exhibit halls, meeting rooms, and functions.

Nearby you’ll find famous attractions like Alcatraz, the Golden Gate Bridge, and Fisherman’s Wharf, plus a neighborhood packed with hotels, theaters, restaurants, museums, galleries, and parks.

Air Travel
Reserve your air travel as soon as possible. San Francisco International Airport is the closest major airport, an easy 25-minute drive to and from downtown. The Oakland International Airport is just a 35-minute drive over the Bay Bridge.

Bay Area Rapid Transit (BART) links to both airports, and the Powell Street BART station is only a few short blocks away from the hotels and conference center.

Hotel Information
Reserve your room(s) through the Dreamforce ’08 registration site to ensure you receive the special conference rate at several area hotels. Just indicate any preferences on the registration form, and we will communicate them to the hotel on your behalf. Please do not contact the hotels directly.

Hotel	Cost per Night	Distance to Convention Center
W San Francisco (Sold Out)	$299/$339 Single/Double	.5 blocks
San Francisco Marriot (Sold Out)	$315 Single/Double	1.0 block
Grand Hyatt San Francisco	$296 Single/Double	7.0 blocks
Hyatt Regency San Francisco	$255 Single/Double	9.5 blocks
Hotel Palomar (Sold Out)	$249 Single/Double	2.0 blocks
Parc Fifty-Five Hotel	$220 Single/Double	3.0 blocks
Palace Hotel	$289/$329 Single/Double	3.0 blocks
Hilton San Francisco	$255 Single/Double	4.0 blocks
Hotel Nikko (Sold Out)	$215 Single/Double	4.0 blocks
Westin St. Francis	$249/$289 Single/Double	4.5 blocks
InterContinental San Francisco	$350 Single/Double	1.5 blocks

 

Frequently Asked Questions (FAQs)

Location and Dates
•     Where will Dreamforce ’08 Global Gathering take place?
•     What are the conference dates?

Agenda and Sessions
•     What types of tracks and sessions can I expect?

Travel and Hotel
•     How should I make air travel reservations to San Francisco?
•     How do I arrange ground transportation?
•     Are there special hotel rates?
•     Whom should I contact if I have questions regarding hotel arrangements?
•     What if I need to change or cancel my hotel accommodations?
•     Where can I find information on San Francisco?
•     What is the weather like in San Francisco in November?

Registration
•     What is the registration cost of Dreamforce ’08 Global Gathering?
•     How do I register?
•     What is the payment policy?
•     Are attendee substitutions permitted?
•     Can I bring a guest?
•     What is the cancellation policy?

Miscellaneous
•     What are the scheduled events for Dreamforce ’08 Global Gathering?
•     Whom should I contact if I have special dietary needs or allergies?
•     What is the recommended attire for the conference?
•     How can I arrange an absentee voting ballot because Election Day is during Dreamforce?
•     Are spouses or children invited to Dreamforce social activities?
•     What if I still have unanswered questions about Dreamforce ’08 Global Gathering?


LOCATION AND DATES

Where will Dreamforce ’08 Global Gathering take place?
Dreamforce ’08 Global Gathering takes place at the Moscone Convention Center ~ North & South Buildings in downtown San Francisco. You can learn more about this venue at: http://www.moscone.com/

What are the conference dates?
November 2–5, 2008. Dreamforce check-in begins Sunday, November 2, and will be ongoing throughout the week. The conference kicks off with Sunday night’s Welcome Reception and concludes with the Partner Summit on Wednesday, November 5.

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AGENDA AND SESSIONS

What types of tracks and sessions can I expect?
Dreamforce sessions are organized by tracks based on job role. Each track features detailed breakout sessions in a variety of formats and levels, giving you a chance to meet with salesforce.com product teams, hear from expert users at leading companies, and pick up strategies for handling your most critical business issues. It’s a can’t-miss event for Salesforce users and developers! This year’s tracks:

•     Administrators
•     Sales and Sales Operations Executives
•     Service & Support Executives
•     Marketing Executives
•     Executive Insight
•     Tour de Force at Dreamforce
•     Google Apps
•     IT Execs
•     Channel Executives
•     Enterprise Organizations
•     Vertical Industries
     •     High Tech
     •     Media
     •     Financial Services
     •     Communications
•     Nonprofits

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TRAVEL AND HOTEL

How should I make air travel reservations to San Francisco?
Please contact your local travel professional to reserve air travel for Dreamforce. San Francisco International Airport (SFO) is the closest major airport, and is an easy 30-minute drive from downtown. Alternatively, the Oakland International Airport (OAK) is a 35-minute drive over the Bay Bridge. Bay Area Rapid Transit (BART) links to both airports, and the Powell Street BART station is just a few short blocks away from the designated hotels and Moscone Convention Center.

How do I arrange ground transportation?
Taxis are readily available at the San Francisco and Oakland airports with no advance reservations required. Please use the links below for additional information about ground transportation services.
•     For San Francisco International Airport: http://www.sfoairport.com/transport/services/gt_tsv_search.asp
•     For Oakland International Airport: http://www.flyoakland.com/ground_transportation.shtml

Are there special hotel rates?
Yes, there are discounted rates offered to Dreamforce ’08 attendees at several downtown area hotels: San Francisco Marriott, Westin St. Francis, Palace Hotel, W San Francisco, Hilton San Francisco, Hotel Nikko San Francisco, Parc Fifty-Five, Hotel Palomar, Hyatt Regency San Francisco, Grand Hyatt San Francisco, and the InterContinental San Francisco. Please request your hotel room through the Dreamforce ’08 registration site to ensure you receive the special conference rate.

Whom should I contact if I have questions regarding hotel arrangements?
Please book your hotel rooms through the Dreamforce ’08 registration site to ensure you receive the special conference rates. You will be able to book your hotel room in Step Two of the registration process. Please do not contact the hotels directly. If you have any questions, please email housing@Dreamforce2008.com

What if I need to change or cancel my hotel accommodations?
Please submit your change in writing to Registration Headquarters at housing@Dreamforce2008.com. Once your change has been processed, a customer service representative will contact you with a confirmation of the change. Please note that all reservations are subject to a cancellation penalty and all changes or cancellations received within five (5) days of your scheduled arrival may result in a charge of one night's stay.

Whom should I contact if I have special requests for the hotel?
There is a comments section on the conference registration form where you can note any special requests for the hotel. Please complete this section upon registering or email Registration Headquarters at housing@Dreamforce2008.com to confirm your requests.

Cancellation Information
All reservations are subject to a cancellation penalty. All check-in changes or cancellations received within five (5) days of your scheduled arrival may result in a charge of one night’s stay. This charge will be made to the credit card you provided during registration.

Where can I find information on San Francisco?
For information on things to do during your stay in San Francisco, please visit the Visitor’s Bureau:  http://www.sfvisitor.org/index.html

What is the weather like in San Francisco in November?
Although San Francisco is famous for fog, November generally brings milder weather. The days hover in the 60s (Fahrenheit), but be sure to dress in layers because the weather can be fickle. Please check www.weather.com before you arrive.

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REGISTRATION

What is the registration cost for attending Dreamforce ’08 Global Gathering?
•     Extended Early Bird Registration (through September 12): $999 USD
•     Regular Registration (after September 12): $1,199 USD

How do I register?
Please register for Dreamforce ’08 Global Gathering through the Dreamforce Web site: www.salesforce.com/dreamforce/

What is the payment policy?
There are several methods of payment: Visa, MasterCard, Diner’s Club, Discover, or American Express. Payment must accompany your registration—Registrations without payment will not be processed.

Are attendee substitutions permitted?
If you have registered but are unable to attend Dreamforce ’08 Global Gathering and cannot cancel your registration, you may substitute another employee from your company at no additional charge. Please send written notification of your change via email to registration@dreamforce2008.com. You will receive a written confirmation from Registration Headquarters once the change has been received and processed.

Can I bring a guest?
Guests will not be permitted to attend any sessions or the evening events.

What is the cancellation policy?
Cancellations received in writing at the Dreamforce ’08 registration headquarters before 12:00 noon PST on Tuesday, September 30, 2008, will receive a full refund. Cancellations received after 12:00 noon PST on Tuesday, September 30, 2008, and before 12:00 noon PST on Friday, October 31, 2008, will receive a 50 percent refund. Cancellations received after 12:00 noon PST on Friday, October 31, 2008, will result in a forfeiture of the entire conference fee. Dreamforce ’08 registration headquarters will send cancellation confirmations to the email address listed on the registration form.

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MISCELLANEOUS

What are the scheduled events during Dreamforce ’08 Global Gathering?
You can preview the Dreamforce ’08 Global Gathering agenda here.

Whom should I contact if I have special dietary needs or allergies?
There is a section on the conference registration form for special requests. Please complete this section upon registering or email Registration Headquarters: registration@Dreamforce2008.com.

What is the recommended attire for the conference?
Business attire is appropriate for all conference functions. Meeting room temperatures are cool and the San Francisco climate can vary greatly. We suggest you wear layered clothing for comfort.

How can I arrange an absentee voting ballot because Election Day is during Dreamforce?
For absentee voting assistance, please visit the Federal Voting Assistance Program Web site: http://www.vote411.org/

Are spouses or children invited to Dreamforce social activities?
Social activities are for Dreamforce attendees only. Spouses and children, unfortunately, may not attend.

What if I still have unanswered questions about Dreamforce ’0 8 Global Gathering?
For more information, please contact Registration Headquarters: registration@dreamforce2008.com.

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Media, Press, and Industry Analysts

Hold onto your keyboard—the cloud computing event of the year is back! That’s right: It’s time for Dreamforce ’08 Global Gathering, salesforce.com’s 6th annual user and developer conference, this November 2–5 at the Moscone South Convention Center in downtown San Francisco.

What’s It All About?
Dreamforce is truly the ultimate enterprise software-as-a-service and platform-as-a-service event of the year, bringing together the diverse and loyal base of Salesforce, AppExchange, and Force.com users spanning industries, roles, and locations. This is your chance to hear from an incredible lineup of visionary speakers, write your own app on the Force.com platform, and connect with salesforce.com’s larger-than-life community of customers and partners. If understanding the future of technology is your business, you can’t afford to miss this event.

What’s In Store for YOU at Dreamforce ’08?
•    Interview top salesforce.com executives one-on-one
•    Hear the very latest software-as-a-service and platform-as-a-service news
•    Network with some of the industry’s top thought leaders and visionaries
•    Code your own application on the Force.com platform
•    Check out the huge ecosystem of partners at the Dreamforce Expo
•    Join the reserved seating area for keynotes and general sessions
•    Interview salesforce.com customers, partners, and product experts
•    Enjoy press room facilities with computer hookups and phones

Questions? Please direct your inquiries to:
•    Press and Media: teampr@salesforce.com
•    Financial Analysts: dhavlek@salesforce.com
•    Industry Analysts: alynch@salesforce.com

 

Earthforce: Sustainability Initiatives at Dreamforce

Sustainability at Salesforce.com
At salesforce.com, we’re committed to improving the environmental performance of our business operations every day. We believe environmental excellence is in our blood, and with the launch of our Corporate Sustainability Program earlier this year, we’re striving to make sustainable choices and contain the environmental impact of all our vendors and operations. Dreamforce, of course, is a big part of that.

Sustainability at Dreamforce
Why do we call it Earthforce? Because with each passing year we aim to raise awareness, reduce the impact we have on the Earth, and create a clean, environmentally friendly venue for our attendees. Ultimately we hope to learn and make improvements each year based on our experience and become a leader in environmental best practices. Here are just a few of the things we’re doing to make it Dreamforce a more environmentally friendly conference.

Sustainable Marketing
As with most of our marketing efforts, we have conducted the majority of the Dreamforce campaigns online. We are continuing our efforts to reduce paper consumption by limiting the amount of conference collateral produced and printing all collateral on recycled paper with soy-based ink. Recycle stations will be widely available throughout the conference to encourage attendees and exhibitors to recycle any unwanted materials.

Sustainable Exhibiting
In partnership with Freeman, we’re incorporating sustainable practices into the Dreamforce Expo. From using recyclable or reusable materials for the exhibit booths to establishing a recycling program for exhibit materials, we hope to reduce the amount of waste generated and increase the amount of materials recycled.

Partnering with Moscone Center
Moscone Center is known nationwide as a leader in recycling, energy efficiency, and environmentally friendly design. The center sits in the heart of San Francisco, with convenient access to mass transportation. The center even has one of the nation's largest municipally-owned solar generation installations. Salesforce.com is working with Moscone in the following areas to make Dreamforce more sustainable.

Recycling and Composting
Look out for on-site recycling stations for paper, plastic, glass, and metal. Separate out organics for composting and recycle extra materials left behind by speakers, exhibitors, and other attendees.

Food and Beverage
We have water stations throughout the venue to prevent the use of plastic water bottles. We pledge to incorporate local and organic food into conference meals and to donate leftover food to local food banks. As always, we use biodegradable or recyclable serveware and utensils.

Energy Efficiency
Moscone always uses alternative energy and energy-efficient lighting. We pledge to power down all computer and other electrical equipment at night to conserve energy.

Tips for Attendees
Whether you're flying from Europe or driving from the East Bay, your travel to and from Dreamforce provides a great opportunity to give back to the planet. Here are a few additional ways to reduce your impact.

• Take Mass Transit, Carpool, or Bike – The Moscone Center sits in the heart of San Francisco, with convenient access to local and regional mass transportation. When public transportation is not available, share a car or taxi with other attendees. If local, consider riding your bike to the Moscone Center.
• Stay Nearby – Consider staying at hotels close to the Moscone Center to minimize additional transportation. At the hotel decline the need for new towels and bed linens during your stay, this will reduce energy usage. Don't forget to unplug cell phone and laptop chargers when not in use and turn off the lights when not in room.
• Reduce Waste, Recycle, and Compost - The Moscone Center and the City of San Francisco have robust recycling and compost programs. By putting materials in the correct bins, you’ll work towards our goal to decrease trash in landfills. Please only take what you need from exhibitors booths, such as collateral and giveaways.