Agenda|    Who Attended|    Earthforce

The Right Show for Times Like These

Dreamforce couldn't have come a minute too soon.  None of us can control the economy, but all of us want to win every deal and keep every customer. That's what the Dreamforce experience is all about: customers like you who are ready to succeed in any environment.  Cloud computing is delivering the solutions every business needs to thrive -- all with lower risk and no upfront costs.  Where else but at Dreamforce can you meet over 10,000  Salesforce believers all speaking the same language?

Watch the Archived Webcasts & Track Sessions:

• View all the top-rated track sessions now in the Dreamforce Success Center
  
  
• Monday, November 3rd, 9:00 am (PST)
  Watch Monday's Keynote featuring salesforce.com's New Cloud Computing Technology,  as well as Facebook and amazon.com relationships.
  
• Tuesday, November 3rd, 9:00 am (PST)
  Tuesday's Keynote featured salesforce.com's New CRM Product Lines, as well as Google and Dell.
  
• Tuesday, November 3rd, 3:15 pm (PST)
  Tuesday's afternoon keynote featured Larry Brilliant, the director of Google.org, who gave a tremendous talk on philanthropy.
  

 

Agenda at a Glance

Dreamforce was full of insightful keynotes, inspiring sessions, hands-on training, and incredible innovations.

Below is the preliminary conference schedule.

Sunday, November 2
7:00 a.m. – 8:00 p.m.	Registration Open
8:30 a.m. – 5:00 p.m.	Paid Hands on Training (Moscone)
5:00 p.m. – 6:00 p.m.	New to Dreamforce (Attendee) Orientation
5:15 p.m. – 7:00 p.m.	Salesforce.com Certification Exam
6:00 p.m. – 8:00 p.m.	Welcome Reception in the Expo Hall

Monday, November 3
7:00 a.m. – 8:30 p.m.	Registration Open
7:30 a.m. – 9:00 a.m. 11:00 a.m. – 8:00 p.m.	Expo Hours
7:30 a.m. – 9:00 a.m.	Breakfast in Hall D; Coffee Service in Expo
9:00 a.m. – 11:00 a.m.	General Session
11:00 a.m. – 11:45 a.m.	Break
11:45 a.m. – 12:45 p.m.	Breakout Session #1
12:45 p.m. – 2:15 p.m.	Lunch in Hall D; Expo Open
1:00 p.m. – 2:00 p.m.	Birds of a Feather North Hall Room 135
2:15 p.m. – 3:15 p.m.	Breakout Session #2
3:30 p.m. – 4:30 p.m.	Breakout Session #3
4:45 p.m. – 5:45 p.m.	Breakout Session #4
5:45 p.m. – 8:00 p.m.	Reception in the Expo
8:00 p.m. – 10:00 p.m.	Global Gala

Tuesday, November 4 – Election Day!
7:00 a.m. – 6:00 p.m.	Registration Open
7:30 a.m. – 9:00 a.m. 11:00 a.m. – 3:15 p.m. 4:45 p.m. – 6:00 p.m.	Expo Hours
7:30 a.m. – 9:00 a.m.	Breakfast and coffee service
9:00 a.m. – 11:00 a.m.	General Session
11:00 a.m. – 11:30 p.m.	Break
11:30 a.m. – 12:30 p.m.	Breakout Sessions #5
12:30 p.m. – 2:00 p.m.	Lunch in Hall D
12:45 p.m. – 1:45 p.m.	Birds of a Feather - North Hall 135
2:00 p.m. – 3:00 p.m.	Breakout Sessions #6
3:15 p.m. – 4:45 p.m.	General Session #3 featuring the Third Annual Appy Awards
5:15 p.m. – 6:15 p.m.	Breakout Sessions #7

Wednesday, November 5
7:30 a.m. – 9:00 a.m.	Breakfast and coffee service
7:30 a.m. – 11:30 a.m.	Expo Hours
9:00 a.m. – 10:00 p.m.	Breakout Sessions #8
10:15 a.m. – 11:15 a.m.	Breakout Sessions #9
11:30 a.m. – 12:00 p.m.	Breakout Sessions #10
12:00 p.m. – 7:00 p.m.	Partner Summit
12:00 p.m. – 1:00 p.m.	Partner Summit Lunch North Hall Room 135
1:00 p.m. – 2:30 p.m.	Keynote North Hall Room 134
2:45 p.m. – 3:45 p.m.	Panel North Hall Room 134
4:00 p.m. – 6:00 p.m.	Breakout Sessions Rooms 301 to 307  Esplanade
6:00 p.m. – 7:00 p.m.	Reception Esplanade

 

Who Attended

Dreamforce is not just for Salesforce administrators. It’s for every person in your company seeking to use our applications and platform to unlock the innovation in their teams. It’s for business people with business challenges who want to turn their ideas into reality in the shortest amount of time.  Don't send your teams.  Be a part of the excitement!

More than a third of the attendees are business managers and executives from customer-facing departments like sales, marketing, alliances, customer service, support, and field operations. If you fall into one of these groups, come to Dreamforce and learn from our product experts and other successful customers how you can drive more effectiveness, productivity, and visibility from our Salesforce ad interpreted SaaS solutions.

Another third of attendees are from IT, operations, and development organizations. They range from hard-core developers to CIOs. These users, managers, and executives understand that cloud computing, service-oriented architecture (SOA), and software as a service are not just buzz words. They’re where development and servicing internal constituencies with cutting-edge technologies is going. If this sounds like you, attend Dreamforce and you’ll understand where cloud computing is going and how you can prepare for it. You’ll learn the nuts and bolts of how to leverage the Force.com platform to build natively and extend Salesforce or integrate our apps with your other IT assets.

The remaining third of attendees range from end users to GMs to C-level executives. They come from nontraditional CRM departments like product management, human resources, and recruiting. Many of our customers, partners, and prospects are forward-thinking in bringing multiple team members to divide and conquer.

And the types of companies that attend are just as varied—from large enterprises to small startups. From customers implementing Salesforce to ISVs and system integrators interested in developing natively on the Force.com platform.

It’s a diverse audience, but everyone who attends Dreamforce is united in a common desire: to unshackle the innovation in their company. And this is by no means a shy group; they’re fun and full of entrepreneurial spirit.

 

Earthforce Initiative at Dreamforce

We recognize that energy conservation and sustainability are vital parts of doing business in the 21st century. Salesforce.com is committed to improving the environmental performance of its business operations and encouraging a company culture where environmental excellence is second nature. As part of this commitment we recently created a corporate sustainability program to drive this mission. Dreamforce, of course, is a big part of that.

Why do we call it Earthforce? Because each year we aim to raise awareness, understand our footprint, and reduce the impact we have on the earth. At Dreamforce we seek to provide an environmentally friendly venue for our attendees. We aim to learn and make improvements each year based on our experience and ultimately hope to become a leader in event environmental best practices. Here are just a few of the things we’re doing this year to make Dreamforce a more environmentally conscious conference.

Paper Consumption
As with most of our marketing efforts, we have conducted the majority of the Dreamforce campaigns online. We continue our efforts to reduce paper consumption by limiting the amount of conference materials we produce. We printed our conference guide and collateral on 30% post consumer recycled paper with soy-based ink. We had recycle stations widely available throughout the conference to encourage attendees and exhibitors to recycle unwanted materials.

Exhibition Hall
In partnership with Freeman exhibit solutions, we incorporated sustainable practices into the Dreamforce Expo. We incorporated reusable materials into the exhibit booths and instructed all of our exhibitors on how to reduce waste and how to participate in the recycling program for post event clean up. We hope to reduce the amount of waste generated and increase the amount of materials reused or recycled.

Partnering with Moscone Center
Moscone Center is known nationwide as a leader in recycling, energy efficiency, and environmentally friendly design. The center sits in the heart of San Francisco, with convenient access to mass transportation. The center even has one of the nation's largest municipally-owned solar generation installations. Salesforce.com worked with Moscone in the following areas to make Dreamforce more sustainable.

Recycling and Composting
There were on-site recycling stations for paper, plastic, glass, and metal. Separate out organics for composting and recycle extra materials left behind by speakers, exhibitors, and other attendees.

Food and Beverage
We had water stations throughout the venue to prevent the use of one-time soft plastic water bottles. We pledged to incorporate local food into conference meals and to donate leftover food to local food banks. As always, we only used biodegradable or recyclable serveware and utensils.

Energy Efficiency
Moscone always uses alternative energy and energy-efficient lighting. We pledged to power down all computer and other electrical equipment at night to conserve energy.