Who Attends

Dreamforce is not just for Salesforce CRM administrators. It’s for every person in your company seeking to use our applications and platform to unlock the innovation in their teams.

More than a third of attendees are business managers and executives from customer-facing departments like sales, marketing, alliances, customer service, support, and field operations. Join us to learn from product experts and fellow customers how you can drive more effectiveness, productivity, and visibility with help from salesforce.com.


Another third is from IT, operations, and development organizations. They range from hard-core developers to CIOs. And they’re united by an understanding that cloud computing, service-oriented architecture (SOA), and software as a service are not just buzzwords: They’re the future of development and enterprise technology. 


The remaining third ranges from end users to GMs to C-level executives. They come from nontraditional CRM departments like product management, human resources, and recruiting. Many of our customers, partners, and prospects are making the most of our action-packed agenda by bringing multiple team members to divide and conquer.

The types of companies that attend are just as varied—from large enterprises to small startups. From long-time customers to those just implementing Salesforce CRM or Force.com. And from ISVs and system integrators to developer entrepreneurs.