Industries: Nonprofits, Public Sector & Education

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Who Should Attend: Calling all nonprofit, education, and government professionals! This track will give you the skills and knowledge you need for more effective constituent engagement, community management, program delivery, and organizational transparency. Learn how to harness the power of the Force.com platform and Salesforce CRM to achieve your social mission.
Key Takeaways: Meet and network with nonprofit, education, and public service professionals facing similar challenges to share ideas and solutions, so you can optimize working in the cloud. You’ll gain hands-on support and education on how to manage your programs and outcomes using the latest and greatest salesforce.com technologies.
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Breakout Sessions

Hands-On: Getting the Most Out of the Salesforce CRM for Nonprofit Starter Pack
Thursday, November 19
7:30 a.m. - 8:30 a.m.
You've got the Salesforce CRM for Nonprofit Starter Pack. Now use it to make your organization more efficient and effective. In this hands-on session, you'll learn how the Nonprofit Starter Pack works and how to extend it to meet your needs.
Speakers: Steve Andersen, salesforce.com
So Many Apps, So Little Time
Friday, November 20
10:15 a.m. - 11:15 a.m.
Get ready: We’re unlocking powerful ways for your nonprofit or institution to extend its use of the Force.com platform with the AppExchange and custom apps. Join us to see the essential apps every organization needs, and learn about the wide discounts available through our Power of Us partner offerings. Bring your questions—we’ve got answers!
Speakers: Alicia Schmidt, Bay Area Video Coalition; Lindsey Anderson, salesforce.com; Marc Baizman, Root Cause Institute
Donor and Member Management 2.0
Thursday, November 19
2:45 p.m. - 3:45 p.m.
Many nonprofits of various sizes and levels of sophistication have replaced their donor database products to take advantage of the benefits of cloud computing on the Force.com platform. Come see how innovative organizations have leapt to success using Force.com to manage advanced donor-cultivation strategies in a Web 2.0 world.
Speakers: Jennifer Caddick, Save the River; John Nesbitt, Second Harvest Heartland; Meghan Nesbit, salesforce.com; Keith Heller, Heller Consulting; John Barnes, Model Metrics Inc
Taking Education to a Higher Level
Friday, November 20
11:30 a.m. - 12:30 p.m.
The buzz is true: Cloud computing is revolutionizing the education industry. Why do many believe that "education on demand" is *vital* to the future success of our institutions and their students? Join us to learn how cloud applications such as salesforce.com and Google plus social networks like Twitter and Facebook are being used to reinvent our educational institutions. From recruiting and retention to student information tracking, to alumni development... all in the cloud!
Speakers: Seamus Harreys, Northeastern University; Justin Edelstein, New Leaders for New Schools; Mark Dickey, salesforce.com; Nick Zinser, Northeastern University
Providing Transparency and Measuring Your Impact
Friday, November 20
9:00 a.m. - 10:00 a.m.
Today, public service organizations are increasingly scrutinized on the transparency of their programs and spending toward social impact. Transparency and accountability are values that, when strategically executed, lead to high levels of trust between an organization and its constituents. Learn how other companies are using Salesforce CRM and analytics to easily and scalably expose their commitment to transparency and accountability.
Speakers: Steve Hardgrave, Gray Ghost Ventures Management Company, LLC; Kevin Kelly, Application Experts, LLC; Lindsey Anderson, salesforce.com
Native Functionality: If You’re Not Using It, You’re Losing It
Thursday, November 19
1:30 p.m. - 2:30 p.m.
Are you ready to use the power of cloud computing to show the strength of your less-than-enterprise-sized organization? Join us to learn how some of the smallest yet most innovative organizations are using native Force.com functionality to increase their reach and impact.
Speakers: Anil Patel, Framework Foundation; Joan Nowlin, Educational Testing Service; Kim Schefter, salesforce.com; Robert Lamb, salesforce.com; George Schoemaker, State of Utah
Social Innovation in the Cloud
Thursday, November 19
11:30 a.m. - 12:30 p.m.
Whether you work with a nonprofit, education, or public service organization, today you're being asked to do more with less. Hear how top social change heroes have taken the best of Salesforce CRM to increase constituent engagement while using the power of the Force.com platform to ensure program effectiveness and transparency. From improving fund-raising strategies to tracking stimulus funds to reporting on programs and impact, this is a session you won’t want to miss.
Speakers: James Bullard, TransFair USA; Chris Sarette, Invisible Children Inc.; Steve Wright, salesforce.com

*Tracks, sessions, and speakers are subject to change.