Industries: Media & Communications
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Who Should Attend: This track features sessions, training, speakers, and events for attendees from the media and communications industries. We’ve got the latest industry news, strategies, and ideas to get you thinking. Learn how you can use cloud computing to win more business, keep more customers, and do more with less!
Key Takeaways: Learn how to use cloud computing to solve your most pressing business challenges. Hear powerful new ideas from industry thought leaders and salesforce.com experts—and then put your plans into action with hands-on training.
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Breakout Sessions
Taking Your Cloud-Computing Implementation to Phase 2 and Beyond
Thursday, November 19
7:30 a.m. - 8:30 a.m.
Your first salesforce.com application is up and running successfully. What’s next? Join this session to hear from companies with tons of experience running cloud applications in their business. You’ll hear how they built on their initial success, took advantage of the skills and experience gained from their investment of time and resources, and put governance in place to ensure controlled growth. If you want to know how to move forward with cloud computing in your company, this is a session you won’t want to miss!
Speakers:
Mike Flint, salesforce.com; Paul Eide, Sprint Nextel Corporation***; Tara House Jaffe, The New York Times Company
Energizing Your Deployment with Integration
Friday, November 20
10:15 a.m. - 11:15 a.m.
Salesforce.com is a game changer, but how do you link it to your other systems? Join this session to learn what top media & communications companies think is required for a phase 1 integration. You’ll also hear about their experiences in setting up and delivering multiple-phase integration plans. Get tips from the experts in your space!
Speakers:
Fred Kufner, salesforce.com; Karen Lee, Standard & Poor's; Chris Stening, Easynet Connect & UK Online
Creating an Enterprise Cloud Strategy in Your Media Company
Wednesday, November 18
11:45 a.m. - 12:45 p.m.
Hear how salesforce.com customers have created an enterprise cloud-computing strategy for their companies. Some started on the whiteboard, others started when multiple deployments were consolidated. These customers have seen it all—and have lived to talk about it!
Speakers:
Eric A. Johnson, NBC Universal Inc.; Nick Riitano, salesforce.com; Gregg Vivolo, NYT Regional Newspaper Group
Improving Bundling and Competitiveness in Media & Communications
Wednesday, November 18
4:45 p.m. - 5:45 p.m.
Hear industry leaders discuss the strategies and technologies they use to tackle the fundamentals, innovate faster than the competition, use bundling effectively, and reduce subscriber churn. And don’t forget to bring your questions!
Speakers:
Chad Rycenga (gone), Charter Communications Inc; Tony Beller, Salesforce.com; Mick Hegarty, BT Group plc; Katrina Conn, Datran Media
Custom Cloud Apps for the Media & Communications Industry
Friday, November 20
11:30 a.m. - 12:30 p.m.
Build media and communications apps 5 times faster at half the cost. Hear how custom cloud-computing apps are helping media and communications firms become more agile and rapidly solve critical business problems.
Speakers:
Andrew Mastropietro, salesforce.com; Eric Kintzer, Yahoo! Inc.*; Adam Pricer, Time Warner Cable Business Class
Rethinking Customer Service in the Media & Communications Industry
Thursday, November 19
2:45 p.m. - 3:45 p.m.
Some firms now handle traditional customer service in a new way. In this session, learn how firms are innovating their customer service programs and initiatives to better serve their customers and become more competitive.
Speakers:
Douglas Porter, salesforce.com; Chris Stening, Easynet Connect & UK Online; Chris Lesar, Webcom, Inc.; Jose Delapaz, Easynet Global Services USA
*Tracks, sessions, and speakers are subject to change.
