Industries: Healthcare & Life Sciences
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Who Should Attend: Want to know how your healthcare and life sciences colleagues are using Salesforce CRM? Learn best practices and see big ideas from customers that are using cloud computing to increase innovation, drive sales, and provide better care.
Key Takeaways: Hear how other customers have used the Sales Cloud, Service Cloud, and Custom Cloud to address challenges in the healthcare and life sciences industries. Network with others who are committed to improving health and wellness. Learn how to help your organization do more with less.
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Breakout Sessions
Managing by the Metrics: Moving Your Organization from Art to Science
Friday, November 20
10:15 a.m. - 11:15 a.m.
Your organization doesn’t guess when it comes to delivering life-saving products and treatments—so why does it guess when it comes to key performance indicators (KPIs)? Our panel of reporting and dashboarding scientists share best practices for using custom objects and analytics to measure all aspects of their businesses, including tough-to-track areas like outcomes, compliance, and satisfaction. Learn practical techniques and change management tips for taking the guesswork out of your business.
Speakers:
Glenn Braunstein, salesforce.com; Don Lamping, Zimmer; Paul Stevenson, AMERIGROUP Corporation; Robert Bennett, Family Service Agency of San Francisco
No More Paper: Increase Profit and Innovation by Moving Processes to the Cloud
Thursday, November 19
7:30 a.m. - 8:30 a.m.
Drowning in paper? You aren’t alone. Healthcare and life sciences organizations are notorious for saving lives and killing trees. Manual processes are costly, error-prone, and inefficient. This session shows how you can move those paper-based processes to the cloud.
Speakers:
Ryan Smith, Cigna Dental Companies; Vicky Romero, Schumacher Group; Michael Lopez, salesforce.com; Dick Escue, RehabCare Group
Custom Cloud Innovation in Healthcare and Life Sciences
Wednesday, November 18
11:45 a.m. - 12:45 p.m.
Ready to broaden the scope of what you thought was possible with the Force.com platform? Join us to see how innovative healthcare and life sciences companies are building custom applications that help them become more productive without the high cost of traditional software development. Hear from the experts what it takes to build the applications, and take away valuable insights for your own development projects.
Speakers:
Chris O'Connor, Genentech Inc.; Pamela Bowen, Crescent Healthcare Inc; Simon Church, salesforce.com
Improve the Health of Your Business by Becoming Service-Oriented
Wednesday, November 18
2:15 p.m. - 3:15 p.m.
Think customer service in healthcare and life sciences is an oxymoron? Think again! Learn how our customer panel of service experts use the Service Cloud to make their organizations more customer-centric. Take away tips that will help you delight your customers, your compliance team, and your CFO.
Speakers:
Jonathan Stern, Inverness Medical Innovations, Inc.; Howard Brown, Senior Transitions LLC; George Baker, CRC Health; Pedro Fehlauer, Novartis Pharmaceuticals
The Doctor Will See You Now: Maximizing Influence with Physicians
Friday, November 20
11:30 a.m. - 12:30 p.m.
Do physicians influence your biopharma, medical device, or services business? Wouldn’t it be nice if your products and services were part of the doctor’s orders? Learn how healthcare and life sciences companies are using the Sales Cloud to manage physician relationships, track influence, and measure results.
Speakers:
Brian Borchardt, Scott and White Memorial Hospital and Scott, Sherwood, and Brindley Foundation; Paul Thole, salesforce.com; Tom Arena, Carilion Health System; Tara Condon, Genzyme Biosurgery
*Tracks, sessions, and speakers are subject to change.
