Salesforce CRM: Large Enterprises
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Who Should Attend: Hello, enterprise? Meet the cloud. This track caters to those salesforce.com customers that have complex requirements often associated with large, global enterprises. Hear specialized case studies, panels, and presentations on a vast range of topics, all focused on helping large companies formulate and execute in-depth, scalable success strategies.
Key Takeaways: Each session in this track is jammed with content designed to speak to the challenges of operating a large, complex organization. You’ll learn about new approaches and best practices for using and delivering the Sales Cloud, Service Cloud, and Custom Cloud. These sessions feature customer speakers who'll provide their perspectives, firsthand experiences, and tried-and-true best practices so you come away with great ideas, examples, and networking opportunities.
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Breakout Sessions
Thomson Reuters TRUSTs in Salesforce.com to Drive Enterprise Innovation
Wednesday, November 18
4:45 p.m. - 5:45 p.m.
Come learn from a team of Thomson Reuters executives how they leveraged Salesforce CRM and the Force.com platform to build a best-of-breed solution for pre-sales prospecting, collaboration, and pipeline management with the global launch of TRUST (Thomson Reuters Unified Sales Tool).
Speakers:
Jane Moran, Thomson Reuters Markets; Dave Weller, Thomson Reuters Markets; Anne Meskell, Thomson Reuters Markets; Richard Beaven, Thomson Reuters Markets; Steve Mannel, salesforce.com; John Spillane, Thomson Reuters Markets
Learn from a Proven Model: 6 Steps to Guarantee Adoption
Thursday, November 19
2:45 p.m. - 3:45 p.m.
One thing all salesforce.com projects have in common: people. Salesforce.com can make each user more productive—if they adopt the system. Whether you're new to the cloud or reinvigorating your cloud effort, you're probably changing the way people work. Join us to learn the 6 steps that took 26,000+ people successfully into the salesforce.com cloud. Review the Adoption Playbook and take away real examples that work.
Speakers:
John Wurch, JPW Consulting, LLC
Electronic Contract Execution with Apttus & DocuSign for Salesforce
Friday, November 20
9:00 a.m. - 10:00 a.m.
Using the power of end-to-end electronic contract management from Apttus and electronic signatures from DocuSign, successful companies can now speed up time to revenue, automate business process, eliminate paper, and ensure compliance with this amazing cloud computing solution that delivers on the promise of the paperless enterprise!
Join us to find out how your enterprise can Close it in the Cloud!℠ with electronic contract execution from these two top AppExchange partners.
Speakers:
Kirk Krappe, Apttus Inc.; Tom Gonser, DocuSign
Today's Forecast: Enterprise Order Management in the Cloud
Wednesday, November 18
4:45 p.m. - 5:45 p.m.
Discover how Moody's Analytics modernized its Lead-to-Order process using salesforce.com, FPX, and on-premises ERP. Hear how Fujitsu America helped the sales organization streamline complex forecasts, pricing models, and sales processes. Then learn how you can leverage integrated cloud technologies to revitalize your business-critical processes
Speakers:
Brian Marchand, Fujitsu America; Min Kang, Fujitsu America; Charlotte Liu, Moody's Analytics Inc.
Dispelling Cloud Integration Myths
Wednesday, November 18
3:30 p.m. - 4:30 p.m.
Cloud computing is changing the way companies develop and deploy their business systems, and large enterprises face special integration challenges with cloud-based projects. Join Cognizant in this workshop to see real-world examples of best practices for integration that lead to the successful development of cloud-based solutions.
Speakers:
Christopher Clegg, Cognizant
Salesforce Integration: Crossing the Business – IT Divide
Thursday, November 19
2:45 p.m. - 3:45 p.m.
There is no one-size-fits-all solution to integrate Salesforce CRM with on-premises applications. Alignment between Salesforce CRM administrators and IT is essential and the right integration strategy can dramatically improve adoption and success. Join this interactive presentation to learn how cloud integration can be the key to IT and line of business alignment. Hear how organizations have been able to get the most out of all of their application and platform investments with solutions from Informatica.
Speakers:
Matt Brady, TransUnion LLC; Paul Stevenson, AMERIGROUP Corporation; Dan Marionni, Morgan Stanley; Darren Cunningham, Informatica Corp
Developing Enterprise Solutions in the Cloud
Thursday, November 19
2:45 p.m. - 3:45 p.m.
Force.com is the fastest platform for building and deploying enterprise business applications that run in the cloud. Learn the tools, methodologies, and procedures several customers have used to evaluate business requests and legacy applications to identify the best candidates to move through the cloud factory.
Speakers:
Aaron Bagchee, Seagate Technology LLC; Thomas Divittorio, salesforce.com
Single Org or Multi: What's Right for My Deployment?
Thursday, November 19
11:30 a.m. - 12:30 p.m.
Enterprise-scale companies that have multiple business units often grapple with whether to use a single org for all users or multiple orgs for separate business units. This session reviews the key decision criteria as well as strategies for handling roll-up reporting approaches for merging, consolidating, and dividing orgs.
Speakers:
Jason Atwood, MSSB; Brian Mitchell, salesforce.com
Using the Service Cloud for the Enterprise
Thursday, November 19
7:30 a.m. - 8:30 a.m.
Looking to improve complex and mature external call centers, internal IT help desks, customer portals, or other customer service centers? This session features tactical information on how the Service Cloud can transform your enterprise call centers and other service solutions. The Service Cloud is up and running in the enterprise, and you’ll hear from the folks who are making it happen!
Speakers:
Matt Brady, TransUnion LLC; John Snead, Qualcomm Incorporated; Bhuvan Thakur, salesforce.com
Establishing Innovation Management Governance and a Framework
Wednesday, November 18
2:15 p.m. - 3:15 p.m.
Implementing Salesforce CRM’s ideas community is very easy, but how do you make it a lasting, vibrant, and impactful solution—both internally and externally? Join us to learn how salesforce.com and some of our key customers use ideas for incredible success. You’ll also pick up the associated processes and best practices for moderation, communication planning, and how to run the entire ideas management process
Speakers:
Cory Cochran, American Century Services, LLC; Matt O'Connor, salesforce.com; Grégory Vandeputte, Areva T&D SA; Holly Tuccio, Dell, Inc.
Organizing and Executing to Match the Speed of Cloud Computing
Wednesday, November 18
3:30 p.m. - 4:30 p.m.
Large enterprises are continually challenged with executing cloud programs within the constraints of enterprise governance models and procedures. This session will review how to streamline and refine the methodologies so your organization can meet compliance and risk mitigation requirements while increasing the pace of delivery.
Speakers:
Shawn Jean, Avaya Inc.
Best Practices and Approaches for Handling Large Data Volumes
Thursday, November 19
1:30 p.m. - 2:30 p.m.
Adoption and usage is high, and users are demanding more integration and data. What steps should you take to ensure that performance and client satisfaction remain high? This session will explore how to handle your tens of millions of records in the most efficient manner possible.
Speakers:
Anshu Sharma, salesforce.com; Robert Pickeral, salesforce.com
*Tracks, sessions, and speakers are subject to change.
