Salesforce CRM: Marketing

Business marketers need better ways to reach their target audience and measure marketing results in a world where business decision-makers are turning to online communities and social networks for information, best practices, and professional interactions. Hear how top marketers succeed in this Web 2.0 world by understanding their target audience’s willingness to engage socially, formulating a social strategy based on business outcomes, and applying the right technology to achieve measurable results. Laura Ramos, vice president and research analyst at Forrester, will share her insights.

Join us to hear a panel of customers (including salesforce.com) share tips on using Salesforce CRM’s integrated content library to streamline content delivery, accelerate sales cycles, and leverage corporate wisdom by bringing the most valuable content to the top. We’ll have best practices galore to share along with a lively Q&A.

There are more than 250,000 registered users of Twitter, but what does that mean for you? Can Twitter really help you achieve your marketing and sales goals, or is it just a distraction? Join us to learn how leading brands are using Twitter as part of their marketing mix and to see new tools from salesforce.com that can help you integrate Twitter with your sales and marketing efforts.

Join this session to learn how to use lead scoring to identify and prioritize sales-ready leads. And, learn how to use lead nurturing to establish a relationship with prospects that are not sales ready. Our panel of marketing experts will share hands-on techniques you can use immediately and advanced techniques that incorporate automation, behavioral tracking, and drip marketing campaigns to increase lead quality and volume. Plus, all attendees will receive a copy of "The Definitive Guide to Lead Nurturing", a Marketo workbook.

Today’s B2B marketing organizations can act as the single point of contact for engaging with, managing, and providing continuity in pre-sale dialogues with buyers. In the process, marketing automation becomes a more strategic piece of a holistic CRM infrastructure. Join Silverpop to learn how B2B marketing must change to take advantage of this opportunity and find new levels of success with demand generation. Plus, learn more about the implications that will shape organizations’ approaches to marketing technology and corporate CRM infrastructure.

The world of marketing has changed and now buyers are often in control. Innovative marketers must change their approach to understanding buyers and their digital body language via new technologies like marketing automation. Hear a panel of marketing innovators share best practices and techniques to increase marketing ROI, align marketing and sales, and accelerate lead generation. Every attendee receives a copy of “Digital Body Language” by Steven Woods, CTO of Eloqua.

How accurate is your business data? Do you have duplicate records? Keeping data clean and relevant for your users is no small task. Join us for a session dedicated to data cleansing and de-duplication, and learn techniques for better managing your data. We’ll focus on Excel and file import, Web-to-lead, de-duplication, and lead scoring with formula fields. Take home all the methods, tools, and best practices you need!

At salesforce.com, we’ve adopted an airtight set of best practices from thousands of marketing organizations around the world. Join us as we share these secrets to help boost your marketing efforts to support core branding and messaging.

At salesforce.com, we’ve adopted an airtight set of best practices from thousands of marketing organizations around the world. Join us as we share these secrets to help boost your marketing efforts to support core branding and messaging.

Ready to go beyond basic reporting functionality? We have the tips and tools you need! In this session, we’ll cover custom report types and the Excel connector. Join us to hear about real-life customer implementations, partnerships, and mashboards.

What good is marketing without measurements? It’s easy to create reports and dashboards to get the marketing intelligence you crave. Join us to learn best practices for capturing popular marketing analytics in easy-to-use reports and dashboards.

What if all your sales reps were always on message and using your latest sales presentations? Imagine never getting another phone call asking for the latest datasheet or price list. What if you knew exactly which of the sales tools you created were used most often and were most valuable to the field? Join us to learn how to make these dreams a reality with the Sales Cloud’s integrated content library.

Today you use salesforce.com for sales, marketing, and customer support, but what if you could use it to power your online community? This session shows how we’ve built and evolved our community Web site to connect customers, provide self-service tools, and drive innovation. You’ll walk away with best practices for how to set up a community site plus the know-how to increase customer loyalty and measurable results.

Many of the most forward looking companies are having phenomenal success marketing to customers through social media channels. By engaging in the conversation on Twitter, distributing video on YouTube, and forming groups on sites like Facebook, they are creating massive amounts of brand awareness and turning customers into evangelists. Come discover how you can use these new media to grow your business and what guidelines you need to put in place for your employees.

Online communities shape brand perceptions and let you form deeper connections with customers. They can also be instrumental in increasing organic Web traffic, generating leads, and uncovering new sales opportunities. Hear how other customers are leveraging this exciting new app as a central part of their social media marketing strategy.

Using Force.com sites, you can now build your own microsites and landing pages on the Force.com platform. These new pages let you track Web traffic and capture leads more easily than ever. Join us to learn best practices from customers who have increased their Web-to-lead conversion using sites. We’ll also show you how to use Force.com Labs’ CMSForce to build Web sites and landing pages in minutes, so you can turn your Web site into an automated lead-capture machine.

Your Web site shapes how prospects and customers view your business and can be an outstanding lead-generation machine. Learn how to use your Web site and Force.com sites to convey your message, funnel visitor behavior, and convert anonymous visitors into leads. You’ll take home best practices for content, site analytics, and CRM integration that will improve your business.

Do you wish you could automatically follow up with leads on the basis of their behavior and track pipeline and revenue against your efforts? In this session, you’ll learn more about salesforce.com’s lead nurturing and campaign ROI functionality, and you’ll walk away with practical tips on how to build automation and measure results to improve your marketing effectiveness.

Do you know what tactics and programs produce the highest-quality leads for your sales organization? Get ready to take your campaign creation and management skills to the next level. This session features the latest best practices and trends on structuring and creating campaigns along with tips on how to get the most out of your campaign reports.

Don’t waste your marketing dollars—or your credibility—on email campaigns that don’t produce results. Our panel of email marketing experts shares the secrets of success and answers your questions on list-building techniques and email marketing. Hear the latest trends, evolving opinions, and newest strategies—and take home tips for improving your email response rates today!

Do you need to convert more leads to fill the sales funnel? Are you making the most of salesforce.com’s lead-management capabilities? Join us for a session that covers lead-management basics, including lead business processes, techniques for Web capture, lead routing, lead scoring, and conversion. Then hear how experts are using salesforce.com to generate better leads.

You’re driving targeted traffic to your Web site. You’re turning those visitors into leads and customers and measuring what’s working with Salesforce CRM. So what’s next? Join us and learn from a panel of B2B search engine marketing junkies how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more.

Drive relevant traffic to your Web site using Google AdWords—then turn those visitors into leads and customers. See what’s working and what isn’t. In this session, we’ll cover how to get started, SEM basics, Web site basics, and tracking ROI with Salesforce CRM and Google AdWords.

Learn to create sophisticated and automated multiwave campaigns. In this hands-on session, we’ll show you how to send email alerts and track status based on prospect behavior or attribute, nurture leads with multiwave drip campaign logic, and manage marketing offers and events.

Great data is important. Natch! But communicating that data clearly is just as important. Join us to get hands on with dashboards and learn how to communicate marketing analytics to improve team performance, maintain clean data, and keep the entire organization up to date.

Good marketing requires good measurement. And reports are an easy way to get the marketing intelligence you crave. This session includes hands-on training and sought-after best practices for building reports to capture popular marketing analytics.