Salesforce CRM: Channels
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Who Should Attend: Customers of all sizes across all industries have been leveraging the Salesforce CRM Partners platform to build highly successful partner solutions. Come hear how customers such as Avaya, Dell, and plenty more have rolled out highly adopted partner solutions, resulting in stronger partner relationships and ultimately more money. This is a must-attend track for anyone looking to generate more revenue through an indirect channel, especially in this tough economic environment.
Key Takeaways: Join us to learn how customers are using the latest Web 2.0 features to build highly collaborative partner communities. Customers will share hard-hitting best practices for rolling out partner programs and solutions. And several in-depth case studies will demonstrate Salesforce CRM’s partner portal and Salesforce to Salesforce. See exactly how customers have provided choice to their partners—and how they’ve seen tremendous levels of adoption as a result.
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Breakout Sessions
Increase Channel Revenue with a Native Salesforce.com PRM Certification Program
Wednesday, November 18
3:30 p.m. - 4:30 p.m.
Learn how Dell got a 70% increase in yearly revenue growth for certified partners using integrated training and certification. MediaDefined will show how you can use integrated certifications to help drive more revenue, increase lead-closure rates, help better manage MDF, and manage entitlements in a multitiered partner program.
Speakers:
Teemu Kolehmainen, Dell, Inc.; Brett Strauss, Media Defined / NetExam; Bob Biess, salesforce.com
Mixing Salesforce to Salesforce and Partner Portal Technologies for Success
Thursday, November 19
11:30 a.m. - 12:30 p.m.
Have you been trying to determine the best way to mix and match your partner portal and Salesforce to Salesforce capabilities to achieve your channel goals? Then come hear how customers like Honeywell have been successful in using both technologies in parallel to create a robust channel strategy.
Speakers:
Terry Johnson, Honeywell International Inc. / Automation and Control Solutions Inc.; Chris Luvara, Intacct Corp.
Transforming Vision into Reality: Make the Most of Your Partner Deployment
Friday, November 20
9:00 a.m. - 10:00 a.m.
Looking for efficiency and effectiveness? Join us to learn how Avaya implemented Salesforce CRM Partners across its global enterprise. Find out what structures were put in place to accomplish this goal, and leave with innovative best practices to drive your deployment. Learn the importance of defining a vision, managing scope and expectations, and successfully executing a global high-touch, channel-centric deployment.
Speakers:
Susan Gausch, salesforce.com; Beth Kaplan, salesforce.com; Shawn Jean, Avaya Inc.; Margaret Artlip, Avaya Inc.
Driving Adoption: Best Practices for Creating Partner Programs
Wednesday, November 18
3:30 p.m. - 4:30 p.m.
Your best channel programs are great only if your partners actually use them. Join us to learn how to drive adoption of the Salesforce to Salesforce and partner portal features of Salesforce CRM Partners from customers who’ve already been down that road. They’ll share best practices and provide a road map for how to successfully roll out any new partner platform.
Speakers:
William Moxley, salesforce.com; Joe Francis, QlikTech UK Limited; Dave Baker, Websense, Inc.
Building Loyalty Through Community
Thursday, November 19
7:30 a.m. - 8:30 a.m.
Nothing sells like a loyal community. Join us to hear from salesforce.com customers who have deployed Web 2.0 community technologies such as Salesforce CRM's content library and ideas community, Force.com sites, and the partner locator across their partner communities. Find out how they used these technologies to create effective, timely feedback mechanisms and build stronger relationships with their high-value partners.
Speakers:
JC Whitfield, salesforce.com; Mary Catherine Wilson, Dell, Inc.; Elliot Fliesler, VMware, Inc.; Diana Tsao, VMware, Inc.
Service Partners: Collaborating in Real Time on Service Issues
Wednesday, November 18
2:15 p.m. - 3:15p.m.
Have a great partner you work with—on the other side of the world? Want to learn how to build your partner/vendor community and boost collaboration? Join us to hear from salesforce.com customers who are using the partner portal and Salesforce to Salesforce features of Salesforce CRM Partners to share cases with their partners and vendors.
Speakers:
Ryan Davis, salesforce.com; Leyla Seka, salesforce.com; Drew Piston, Exponent Partners; Jimmie Gull, QlikTech UK Limited
Partner Management 101: Rolling Out Salesforce CRM Partners
Wednesday, November 18
11:45 a.m. - 12:45 p.m.
Want some do’s and don’t’s to help make your partner solution a slam dunk? Learn best practices from salesforce.com customers who’ve rolled out both the partner portal and the Salesforce to Salesforce features of our Salesforce CRM Partners solution.
Speakers:
Susan Gausch, salesforce.com; Ken Quast, Melexis N.V.; Alan Andrade, Lenovo
How Salesforce.com Uses Salesforce CRM Partners
Friday, November 20
11:30 a.m. - 12:30 p. m.
Join us to see all the bells and whistles of our new external partner Web site. Learn how we designed and rolled it out using Force.com sites and the partner portal. You’ll get a taste of what’s possible with Salesforce CRM Partners and see a best practice real-life example in our own partner site.
Speakers:
Reid Carlberg, Model Metrics LLC; Rob Wolf, LaunchDM; Leyla Seka, salesforce.com
Road Map: What’s Next for Salesforce CRM Partners
Thursday, November 19
1:30 p.m. - 2:30 p.m.
Love using Salesforce CRM Partners? Ready to see what’s next? No problem! This session highlights the product road map, giving you a detailed view of what we’ve delivered over the past year—and what’s still to come.
Speakers:
William Moxley, salesforce.com; Adi Kuruganti, salesforce.com
Hands-On: Connect with Your Partners Using Salesforce to Salesforce
Friday, November 20
11:30 a.m. - 12:30 p.m.
Would you like to instantly connect and exchange data with partners via Salesforce CRM? Learn how Salesforce to Salesforce can help you securely and easily share data with another company that is also using Salesforce CRM. This hands-on session shows how to use real-time collaboration to gain visibility into critical business data that spans multiple companies.
Hands-On: Enabling Your Sales Channel with Salesforce CRM Partners
Thursday, November 19
2:45 p.m. - 3:45 p.m.
Get the most out of your indirect channels! Empower your partners with Salesforce CRM data and ensure their success. Get hands-on experience setting up Salesforce CRM Partners so you can manage, track, and forecast direct and indirect business.
*Tracks, sessions, and speakers are subject to change.
