Salesforce CRM: Executive Insight
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Who Should Attend: This track is ideal for executives looking to gain insight into the future of Salesforce CRM and cloud computing. We’ve got experts and thought leaders ready to awe and inspire!
Key Takeaways: Think your business strategy is airtight? We’ll give you new ideas for operations, growth, and maintenance. Hear from the experts how to maximize your investment and get the most from every department using Salesforce CRM—then network with peers to get even more ideas. Go home with tools to implement these ideas right away to take your deployment to the next level.
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Breakout Sessions
Building and Managing a Sustainable Cloud Service
Thursday, November 19
11:30 a.m. - 12:30 p.m.
Both startups and established technology companies are rolling out cloud services at a rapid pace. Join KPMG to gain important insight into the key business and operational issues cloud service providers need to consider to successfully deliver cloud services. We'll look at customer management, pricing and operations, revenue recognition, cloud-computing tax issues, compliance, risk management, and more.
Speakers:
Mark Lundin, KPMG L.L.P.; Gary Matuszak, KPMG L.L.P.; Lynne DeVaughn, KPMG L.L.P.; Tom Lamoureux, KPMG L.L.P.
The Next Step in Customer Care: Customer Collaboration
Thursday, November 19
1:30 p.m. - 2:30 p.m.
As leaders in their respective industries, Cisco and salesforce.com are pushing customer care to the next level by combining Unified Customer Contact solutions with the Service Cloud. Join this session to look at customer collaboration, the business drivers, and how social media can impact the way companies provide customer care.
Speakers:
Ross Daniels, Cisco Systems Inc.
CIO Insider: How to Leverage Cloud Integration to Turbocharge Salesforce CRM
Wednesday, November 18
3:30 p.m. - 4:30 p.m.
Want to get more value from your existing Salesforce CRM investment and give your users instant access to all kinds of data currently locked away in other systems? Now, you can! Hear how CIOs use rapid cloud integration from Cast Iron Systems to deliver a complete view of customers by connecting Salesforce CRM with other critical cloud-based and on-premises applications in just days while cutting costs, increasing customer satisfaction, and building user adoption. Unleash Salesforce CRM’s full potential today!
Speakers:
Joe Cardenas, Employers Direct Insurance Co; Paul Vine, Salesforce.com; Chandar Pattabhiram, Cast Iron Systems Inc.; Paul Chemmanoor, The Corporate Executive Board
Accounting for Success: Streamlining Processes with the Platform
Wednesday, November 18
2:15 p.m. - 3:15 p.m.
Every company, however big or small, and in any vertical, needs to get the cash in as quickly as possible. To do that, processes between sales and finance need to be slick, information needs to be accurate and data up to date. Debbie Ashton, VP Product for FinancialForce.com will host a panel discussion with a group of key customers to show you how FinancialForce.com, the first real time accounting application built natively on the Force.com platform, can save your teams time, money and hassle with complete, free, out of the box integration with the Salesforce CRM. Note: CODA 2go is now FinancialForce.com!
Speakers:
Debbie Ashton, FinancialForce.com
Finding Your Way to Full Compliance - Automating Channel Compliance
Thursday, November 19
11:30 a.m. - 12:30 p.m.
Like in a good golf swing, consistency in compliance is essential. Since the "Enron Era" of 2001, charting your way to compliance has been a daunting, costly, time intensive experience for organizations. From Sarbanes-Oxley Act (SOX) to FCPA, these well-intentioned regulations have come at a price. Welcome the cloud. Join Bluewolf as they provide insight on delivering integrated solutions to manage your company's internal and channel compliance with various regulatory bodies. From deal registration to electronic signatures, hear real-life stories from enterprises that are finding their way to compliance, providing a robust defense against fraud and illegal transactions. Listen in on how to achieve full compliance and the approach you can take to keep your CFO safe and happy.
Speakers:
Greg Kaplan, Bluewolf; Alp Kabatepe, Bluewolf US; Jason Lemkin, EchoSign, Inc.; Ken Edwards, Pricewaterhousecoopers Llp PWC; Robert Moon, Adobe Systems Incorporated
How to Boost User Adoption for Higher ROI
Wednesday, November 18
11:45 a.m. - 12:45 p.m.
User adoption is the key to ROI. Achieving results in a complex, global environment requires an approach for gaining executive sponsorship, sales management buy-in. and strong user adoption that goes beyond traditional change management. Don’t underestimate the impact user adoption can have on your business. Join Accenture to learn the newest techniques, proven metrics, and steps you can take to ensure your organization sees higher ROI from your CRM investment.
Speakers:
Bryan Berumen, Accenture; Steven McMann, Accenture
*Tracks, sessions, and speakers are subject to change.
