Force.com Platform: Partner Success
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Who Should Attend: There’s never been a better time to build a business in the cloud! Salesforce.com helps partners develop, deploy, and market commercial applications quickly and profitably around technologies like Force.com. This track shows you how to translate your innovation into a real revenue stream, covering key building blocks such as business planning, fundraising, distribution options, sales and marketing best practices, legal advice, and more.
Key Takeaways: This action-packed track gives you the inside scoop on program and product updates to accelerate your business. Learn about salesforce.com’s partner programs and benefits, then meet fellow entrepreneurs, VCs, industry leaders, and salesforce.com partner teams. You’ll leave with a briefcase full of best practices from experts including top partners and entrepreneurs.
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Breakout Sessions
Salesforce.com’s Platform Vision: A Sneak Peek for Commercial Partners
Friday, November 20
9:00 a.m. - 10: 00 a.m.
Understanding the changes and enhancements we’re making to Force.com is critical to your success as a partner and developer. Join salesforce.com’s platform product team as they cover major planned initiatives and the enhancements that lie ahead for Force.com.
Speakers:
David Brooks, salesforce.com; Andrew Waite, salesforce.com; James Ferguson, salesforce.com; Benjamin Smith, salesforce.com
Market Like Salesforce.com: Best Practices and Tools for Partners
Thursday, November 19
11:30 a.m. - 12:30 p.m.
Building a killer app or service isn’t enough to be successful in the cloud. You also need to build awareness and demand for your solutions. Hear directly from salesforce.com’s marketing teams as they share the latest tools and strategies to help you deliver the right message to the right audience to drive a fantastic pipeline.
Speakers:
Monica Norton, salesforce.com; Erica Kuhl, salesforce.com; Shinn Chen, salesforce.com
Maximize Your Revenues: Market and Deliver Your Solutions on the AppExchange
Thursday, November 19
7:30 a.m. - 8:30 a.m.
Plug into the largest marketplace for cloud-computing apps in the world! Join us to learn how to accelerate the distribution of your cloud applications and services to the world’s largest ecosystem of customers via the AppExchange. This session will cover best practices for publishing solutions and growing a business on the AppExchange.
Speakers:
Gretchen DeKnikker, Genius.com, Inc.; Pelin Wood, InsideView; David Dahlberg, Model Metrics Inc; Tien Tzuo, Zuora, Inc; Sara Varni, salesforce.com
Cloudonomics 101: Creating a Financial Plan for Your Force.com Business
Wednesday, November 18
4:45 p.m. - 5:45 p.m.
Looking to build a business plan for your cloud company, but don’t know how to create the right financial model? This session features best practices and actionable tips from cloud finance experts and investors on what financial metrics matter—and how they affect your business plan, ability to raise capital, and long-term profitability.
Speakers:
Byron Deeter, Bessemer Venture Partners; Philippe Botteri, Bessemer Venture Partners; Mark Trang, salesforce.com
From the Front Line: Secrets to Success from Top Consulting Partners
Friday, November 20
10:15 a.m. - 11:15 a.m.
Ready to deliver innovative solutions to customers while growing a services business using the cloud-computing model? No problem! Join us to learn from a panel of top consulting firms that have evolved from traditional systems integrators to leaders that are helping to transform our industry to cloud computing.
Speakers:
Mike Epner, Appirio, Inc.; Josh Holtzman, American Data Company; Greg Kaplan, Bluewolf; Kim Peterson, Deloitte Consulting LLP; Martin Moran, salesforce.com
From Garage to Glory: Insider Tips and Techniques from Top ISV Partners
Wednesday, November 18
3:30 p.m. - 4:30 p.m.
Build a killer app around salesforce.com technologies. Market to customers on the AppExchange. Generate real revenues and grow your business. Intrigued? Join us to learn from a panel of top developers and partners who have done all three. They’ll share their stories and secrets of building a cloud company as a salesforce.com partner.
Speakers:
Jaywant Rao, salesforce.com; Christopher Cabrera, Xactly Corporation; Jeremy Roche, FinancialForce.com; Bob Morrell, Riskonnect, Inc.; Glenn Wilson, CRMFusion Inc; Kirk Krappe, Apttus
Sell Like Salesforce.com: Tools and Best Practices for Partners
Thursday, November 19
1:30 p.m. - 2:30 p.m.
Building an innovative app or service isn’t enough to be successful in the cloud. You also need to sell. Hear directly from salesforce.com’s sales productivity teams as they share the latest tools and strategies to help you compete better, win more deals, and generate more revenue.
Speakers:
Matt Browning, salesforce.com; Mark Woodward, salesforce.com
Consulting in the Cloud: Salesforce.com’s Consulting Partner Program
Wednesday, November 18
11:45 a.m. - 12:45 p.m.
Cloud computing is transforming the way your customers think about IT investments and run their businesses. But what makes it different from traditional application development? And how can you take advantage of this huge market opportunity? Learn how partnering with salesforce.com will give you a proven path to success and a blueprint for delivering cloud solutions.
Speakers:
Mark Trang, salesforce.com; Adam Caplan, Model Metrics
The Fastest Path to the Cloud: Salesforce.com’s ISV Partner Program
Wednesday, November 18
11:45 a.m. - 12:45 p.m.
Build your cloud company on the same technologies that power salesforce.com’s applications: the Force.com platform. Come hear an overview of the salesforce.com ISV Partner Program, including technology resources and the go-to-market advantages of joining the world’s largest cloud-computing ISV ecosystem.
Speakers:
Sam Mukherjee, ServiceMax, Inc.; Indrajit Sen, salesforce.com
7 Secrets of Cloud Startup Success
Wednesday, November 18
2:15 p.m. - 3:15 p.m.
So you want to start a cloud company, but don’t know how to begin? Running a company in the cloud isn’t like running a traditional software company. How do you take advantage of the cloud model to effectively build your business? Join us to learn how salesforce.com successfully pioneered cloud computing, and take home valuable tools and ideas to apply to your own company.
Speakers:
Mark Trang, salesforce.com; Ted Elliott, Jobscience Inc.
*Tracks, sessions, and speakers are subject to change.
