Force.com Platform: IT Executives
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Who Should Attend: Cloud computing provides a faster, less-expensive alternative for application development. This track is for IT managers and executives looking to understand how cloud computing has fundamentally changed enterprise computing by offering a new standard for speed of development, TCO, predictability, and flexibility. Learn how building and running business applications on the Force.com platform can supercharge your IT portfolio.
Key Takeaways: Turn your IT department into a force for rapid innovation with in-depth sessions and discussions with top IT thought leaders. Rapid application development, building the business case for projects, security tips, integration tricks, and effective change management: We’ve got all that and more. Hear from innovative IT experts and gain insight into how to use the Force.com platform to expand your IT capacity. You’ll also network with IT peers to learn how to make the cloud a game changer for your company.
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Breakout Sessions
Defining the Cloud: Gartner Explains What the Cloud Means for Enterprise IT
Wednesday, November 18
11:45 a.m. - 12:45 p.m.
The cloud is transforming enterprise IT by redefining enterprise strategy, architecture, and custom application development. Come hear Yefim Natis, vice president and Gartner distinguished analyst, explain these trends. Natis is the primary author of several relevant Gartner Magic Quadrants and the “Who’s Who in Application Platforms for Cloud Computing” as well as an expert in enterprise software infrastructure, application servers, platform suites, and integration middleware. In this session, Natis will highlight key platform vendors and how the cloud fits into their IT strategy.
Speakers:
Yefim Natis, Gartner, Inc.
The Integration Cloud: The Foundation for SaaS Success
Thursday, November 19
1:30 p.m. - 2:30 p.m.
Integration is often cited as the top challenge to adoption of cloud-based applications. Join Informatica for an interactive presentation with best practices from CIOs and system integrators who have turned integration into an opportunity for SaaS growth and success. Find out what to look for in a cloud integration solution and ensure you’re building your cloud strategy on the right foundation.
Speakers:
Jeff Kaplan, THINKStrategies; Tony Young, Informatica Corporation; Stephen Brown, Telegraph Media Group Limited; Mark Silber, Qualcomm Incorporated; Henry Hai, Fujitsu America
Mobile Round Table: Success Stories from the Trenches
Thursday, November 19
2:45 p.m. - 3:45 p.m.
Join us to hear invaluable lessons from highly successful customers who took their companies mobile using Salesforce CRM and AT&T's mobility solutions. Find out what worked brilliantly (and not so brilliantly), and how you can experience the same productivity gains, reduced costs, and increased adoption. It's real advice from real mobile customers you won't want to miss!
Speakers:
Kevin Buttrey, Shaw Hospitality Group; Ethan Alexander, Salesforce.com; Mandy Pearson, Ameritox LTD; Will Stacy IV, Santander Consumer USA; Timothy Finkbeiner, Salesforce.com; Steve Mathews, R R Street & Co
Building Your Global Cloud Strategy for Competitive Breakthroughs
Thursday, November 19
1:30 p.m. - 2:30 p.m.
Is your organization evaluating a full-scale enterprise rollout of cloud computing? This session will walk through the elements needed for a robust cloud strategy - and the roadmap to get your organization there. You will learn best practice methodologies, approaches and lessons learned, based on IBM's global experience in implementing cloud strategies at some of the most complex organizations in the world. The session will also cover corporate governance and risk mitigation strategies that all companies need to consider before they begin.
Cloud-based eCommerce
Thursday, November 19
1:30 p.m. - 2:30 p.m.
E-commerce based on the Force.com platform is now a reality. Hear how LI-COR Biosciences improved the e-commerce capabilities of its legacy Web site to capture increased market share for consumables and create a mechanism to up-sell and cross-sell. Then learn how EDL Consulting deployed CloudCraze, the first e-commerce app developed natively on Force.com, to create a flexible, infinitely scalable e-commerce solution for LI-COR.
Speakers:
Sean Harrison, LI; Brian Gillespie, EDL Consulting, LLC
Running Your Company in the Cloud: How We Built Our Full ERP System in the Cloud
Wednesday, November 18
4:45 p.m. - 5:45 p.m.
See how Vetrazzo, a leader in green building products, developed a fully functioning ERP system (including inventory and order management, production planning, and forecasting) on the Force.com platform in less than 6 months, with limited company resources and only a consulting developer and a project manager. This session covers the development process, demonstrates the capabilities implemented, and discusses lessons learned during the development.
Speakers:
James Sheppard, Vetrazzo, LLC; David Claiborne, The Claiborne Company; Carrie Lande, Vetrazzo, LLC
IT Management from the Cloud
Thursday, November 19
1:30 p.m. - 2:30 p.m.
Today’s cloud-based services address a wide range of IT development and management challenges. Everything, in fact, from managing the development of breakthrough apps or the rollout of salesforce.com across the enterprise to providing single sign-on for a panoply of cloud-based and on-premises systems. Join this session to hear how CA, the largest independent IT management software company, is partnering with salesforce.com to deliver IT management from the cloud.
Using the Cloud Delivery Factory to Improve Business Performance
Thursday, November 19
11:30 a.m. - 12:30 p.m.
Is your IT application backlog too backlogged? Does your application portfolio have more applications than you have employees? Do you need to reduce your IT budget and still do more with less? Learn how Accenture's cloud delivery factory can makes it easier to build applications at a lower cost with the industrialization of delivery processes, optimization of delivery resources, and use of proven delivery and development tools. Find out how rationalizing, re-platforming, or migrating your applications or backlog to the Custom Cloud can make an enormous impact on your business today.
Speakers:
Brandi Rajski, Accenture; Luke von Schreiber, Accenture
Cloudsourcing: The Next Phase of Cloud Computing
Wednesday, November 18
11:45 a.m. - 12:45 p.m.
Cloudsourcing combines traditional outsourcing with the tangible benefits of cloud computing, giving organizations a way to lower IT costs while establishing a better-integrated, more elastic foundation for their business. Join Appirio to learn how this next phase in cloud computing can (and will) affect your business and how forward-looking enterprises can use cloudsourcing today to drive better business results.
Speakers:
Chris Barbin, Appirio, Inc.
Bring Your Application Projects to Life: Release Management with Force.com
Thursday, November 19
1:30 p.m. - 2:30 p.m.
Learn how to automate the process of moving from development to production environments. We’ll focus on development lifecycle management, packaging and code promotion, and sandbox migration. Hear best practices for managing multiple development environments, packaging applications, and moving to production. Plus, learn how new Force.com technologies expedite and simplify the release management process.
Speakers:
Jon Plax, Salesforce.com; David Brooks, Salesforce.com; Lalli Varadh, Salesforce.com
7 Steps to a Successful Enterprise Architecture with the Cloud
Friday, November 20
9:00 a.m. - 10:00 a.m.
How can you insert the cloud into your enterprise architecture to reduce costs while increasing strategic agility? Join us for practical lessons on how to effectively evolve your IT architecture to take advantage of key cloud design principles and see road maps from those who’ve successfully done it before.
Speakers:
Doug Menefee, Schumacher Group; Yeuk Yuan, Salesforce.com
Running IT in the Cloud
Thursday, November 19
7:30 a.m. - 8:30 a.m.
We’ve been there, done that. Come learn about salesforce.com’s IT success in leveraging the Force.com platform, integrating the back office, supporting a global enterprise, and managing the IT portfolio and ecosystem in the cloud.
Speakers:
Kirsten Wolberg, Salesforce.com; Russ Nelson, Salesforce.com; Jeff Smits, Salesforce.com
Integrate Force.com with the Rest of Your Environment:Integration Best Practices
Friday, November 20
11:30 a.m. - 12:30 p.m.
Integration should be the least of your implementation challenges. This session will explain how the Force.com platform lets you integrate with your back-office and ERP applications using Web services and repeatable design patterns. Hear real-life examples of IT success in integrating Force.com applications with ERP solutions such as Oracle and SAP.
Speakers:
Mike Bene, Advent Software Inc.; Luke Leonhard, Brady Corporation; Michael Venturelli, Thomson Reuters Markets; Simon Williams, Thomson Reuters CUV UDM
Security in the Cloud: Protecting Your Business with the Cloud
Thursday, November 19
11:30 a.m. - 12:30 p.m.
There is no finish line to building the right security, and our customers’ security is the foundation of success. Join this hard-hitting session to learn best practices for ensuring data integrity and systems security in your organization.
Speakers:
Jim Cavalieri, Salesforce.com
Build the Business Case for Force.com: Prove the ROI & TCO of the Cloud
Wednesday, November 18
4:45 p.m. - 5:45 p.m.
In today's economy, no project can be approved without an airtight business case. Come hear the latest research from IDC on how to estimate the time and cost of building apps in the cloud versus on-premises environments. Hear real-world examples from actual customers, review three year total cost of ownership models, and see how the cloud can speed up development time across every stage of you application development project.
Speakers:
Ian Gotts, Nimbus Partners Ltd; Stephen Hendrick, IDC Global
CIO Roundtable
Thursday, November 19
2:45 p.m. - 3:45 p.m.
Join us for a discussion with top IT thought leaders about maximizing the value of the Force.com platform for your development organization. Hear insights and best practices on how to automate critical business processes, integrate with other systems, and improve your partnership with business users.
Speakers:
Doug Menefee, Schumacher Group; Belinda Rodman, Advent Software Inc.; Daniel Flax, Cowen and Company, LLC.; Kirsten Wolberg, Salesforce.com; Jane Moran, Thomson Reuters Markets
What Applications Are Right for the Cloud?
Wednesday, November 18
3:30 p.m. - 4:30 p.m.
Choosing the right applications to build in the cloud is a critical first step in the building process. Join us to learn about the many types of applications other customers have built in the cloud and pick up best practices for selecting your first application project.
Speakers:
Lynette Hughes, British Columbia Lottery Corporation
IT Success with Agile Development Processes
Friday, November 20
10:15 a.m. - 11:15 a.m.
Agility rules! This session shows you how salesforce.com’s SCRUM process lets us deliver rapid innovation in record time. Walk away with the know-how you need to use this development methodology to accelerate your IT project success.
Speakers:
Kirsten Wolberg, Salesforce.com; Steve Greene, Salesforce.com; Nicola Dourambeis, Salesforce.com
Build Apps 5 Times Faster with Force.com
Wednesday, November 18
2:15 p.m. - 3:15 p.m.
App building at warp speed? Join us to learn how to easily build and deploy powerful applications using the Force.com platform for building, deploying, and managing cloud apps. And no, you don’t have to be a programmer or developer to join the revolution: Just point and click your way to this session.
Speakers:
Mark Warren, 20/20 Communication, Inc.; Eric Bezar, Salesforce.com
*Tracks, sessions, and speakers are subject to change.
